On December 4th-6th, the Asia Video Industry Association (AVIA) closed off 2024 with three days of meetings and conferences, covering Piracy, Policy, the annual OTT Summit alongside the advertising Upfront Showcases from leading streamers and publishers and the Annual General Meeting. The conferences brought together over 300 international and regional industry executives. Piracy Over The […]
Roku, the leading TV streaming platform in the US, has expanded its programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange. For the first time under the partnership, a new, standard protocol will enable real-time bidding among programmatic platforms, offering advertisers a premium CTV supply marketplace where […]
LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has unveiled findings from its report, The Connected Gamer, which explores the gaming habits and preferences of UK audiences. The report reveals the major role TV plays in shaping gamers’ purchasing decisions, offering new insights into how advertisers can connect with this highly […]
ThinkAnalytics, a specialist in Al-based content discovery, audience insights and targeted advertising, has announced that Titan OS, the European technology, entertainment, and advertising company, has chosen ThinkAdvertising for its new Connected TV (CTV) advertising offering, Titan Audience Segments. Available via its advertising arm, Titan Ads, Titan Audience Segments unlocks the unique, fully consented viewership data […]
Roku has partnered with Spaceback, a specialist in social CTV ad creative, to offer free use of Spaceback’s platform to advertisers running campaigns through Roku Ads Manager. This collaboration empowers brands to take videos from social platforms such as Instagram, TikTok, Facebook, X, and Pinterest and transform them into premium TV ads on the big […]
Magnite, the independent sell-side advertising company, and LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a renewal of their partnership, spanning North America, APAC and EMEA. The deal achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103 per cent on the […]
Everyone TV – the organisation leading the evolution of free TV in the UK – has struck deals with AMC Networks International UK (AMCNI UK), PBS America, GB News and QVC who will all bring their content offerings to the Freely streaming platform. The new partnerships will strengthen Freely’s content offering over Wi-Fi, bringing the […]
UK IP protection body FACT, in collaboration with police services, is intensifying efforts to disrupt and dismantle piracy operations across the country by targeting suppliers who are selling unauthorised access to premium content, including film, television and live sports. In a two-week enforcement operation, FACT and police targeted 30 suppliers of illegal streaming services. These […]
Samsung TV Plus – Samsung’s free, ad-supported streaming TV (FAST) service – has launched a selection of US content from the library of A+E Media Group for viewers across the UK and European regions. The 12 new channels feature many fan-favourite programmes from across the library of A+E Networks’ global brands, including A&E, The History […]
Teads, the media platform, has announced an expansion of its exclusive partnership with VIDAA USA, the smart TV operating system powering dozens of manufacturers worldwide including Hisense, Toshiba, Scheider, Loewe, Leica and Akai. The partnership is active in the US, Canada, and in 27 markets across Europe and APAC. Under this extended partnership, Teads maintains […]