Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital, has announced that LG Ad Solutions is the latest industry leader to join its Harmony initiative to optimise advertising at the infrastructure level. Earlier in 2024, Innovid launched Harmony to bring together industry leaders […]
The Media Act received Royal Assent on May 24th 2024, and has introduced a new online prominence framework. This framework will require particular TV platforms – provided in connection with ‘internet television equipment’ – to carry and give appropriate prominence to designated public service broadcaster (PSB) TV apps and the content the PSBs provide to […]
Samsung’s free ad-supported streaming TV (FAST) service, Samsung TV Plus, has announced a suite of new Spanish channels and content to further expand its offering in the region. According to MIPCOM, Spain is second only to the UK in scripted TV commissions in Europe from global streaming platforms, and its TV sector has surged by […]
Innovid, an independent CTV advertising and measurement platform, and Alltold, a technology player building AI to understand bias, stereotypes, and inclusion in creative content, have announced the release of The State of Representation in CTV Advertising. Combining Innovid’s view of the streaming universe with Alltold’s Responsible AI technology, the report is an analysis on inclusivity […]
TV5Monde and Samsung have signed an agreement for the launch of two FAST channels on Samsung TV Plus, Samsung’s AVoD service. TV5Monde Voyage is available immediately in France and TV5Monde Info will be available from December on the Samsung TV Plus service in both France and Italy. TV5Monde Voyage offers travel and lifestyle content with a […]
Samsung Electronics has announced the launch of its Generative Wallpaper feature for the 2024 Neo QLED and QLED models, powered by Tizen OS. This new feature leverages AI to create custom 4K images that aim to enhance the TV’s display, offering users a unique way to personalise their viewing experience. “Generative Wallpaper brings a new […]
Parks Associates research shows the majority of US households that own or are planning to purchase a connected TV (CTV) device recognise the benefits of staying within a product ecosystem – 53 per cent state it is easier to manage apps and preferences when using devices within the same ecosystem. With one-third of households planning […]
LG Electronics and Canal+ Group have announced the expansion of their global partnership for the distribution of Canal+ Group Applications on webOS in all Canal+ Group Territories. This partnership covers for the first time more than 40 territories, including a renewal regarding the Canal+ brands in France, Poland, Switzerland, Netherlands, Czech Republic, Austria, Slovakia, Myanmar and […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data from FreeWheel, an advertising technology platform in Europe – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. With FreeWheel’s extensive coverage and capabilities in Europe and the US, the data set included in this report […]
VIDAA, the Smart TV platform, and A Parent Media Co (APMC), owner of the Safe Streaming service, Kidoodle.TV, have announced the expansion of VIDAA Kids, powered by Kidoodle.TV. VIDAA Kids is a child-focused streaming space on the VIDAA platform, designed to offer a safe and engaging environment for young viewers. Now available on more VIDAA Smart […]