Asia Pacific pay-TV revenues will reach $26 billion (€24bn) by 2028 – $1.6 billion (€1.48) less than 2022, according to the Asia Pacific Pay TV Forecasts report from analyst firm Digital TV Research. Pay-TV revenues will fall in 10 countries, including Japan (down by $889 million) and China (down by $309 million), between 2022 and […]

German commercial broadcaster ProSiebenSat.1 has revealed what it describes as a sharpened strategic focus, with which the Group addresses the challenges of the market environment and the changing media landscape, while at the same time leveraging the Group’s growth potential. “We at ProSiebenSat.1 have everything it takes to reach millions of people day by day,” […]

Yahoo and Publicis Media have published a study, CTV Ad Attention & Receptiveness, aimed at  answering important questions, including: Does CTV ad attention and receptiveness vary by environment, such as time of day, seasonality, streaming application, genre, and contextual relevance? How do consumers respond to different executional strategies, such as ad length/type, pod position, frequency […]

Belgian multiplay operator Proximus has extended its partnership with content discovery and viewer lifecycle management specialist ThinkAnalytics to power its Pickx IPTV and OTT service across all platforms including Android TV and other deployed STBs, Apple TV, as well as iOS and Android mobile devices. “Having worked closely with ThinkAnalytics over five years, we are […]

Media measurement specialist Comscore has launched a dedicated programmatic targeting business, Proximic by Comscore, which has become the newest division of the growing company. Proximic by Comscore addresses the evolving ad tech landscape’s compounding signal loss with a suite of ID-based and advanced contextual targeting solutions accessible via integrations with leading ad platform partners such […]

Major League Baseball (MLB) and collaboration platform Zoom have struck what they say is a first-of-its-kind partnership for the league, aimed to enhance MLB games and the fan viewership experience. As the new Official Unified Communications Platform of MLB, Zoom Contact Center and the Zoom platform technology will power new elements of Major League games and […]

Digital content agency and media network Little Dot Studios, part of All3Media, has acquired Locowise, a company at the nexus of media and technology specialising in social media reporting, analytics and benchmarking to measure content performance and improve outcomes. Starting with immediate effect, the acquisition will see Locowise move under Little Dot Studios ownership, together […]

Advanced advertising company OpenAP, on behalf of the US Joint Industry Committee (JIC) – the first collaborative forum to focus on premium video measurement – has published its initial requirements for premium video cross-platform currencies, signalling an important milestone in coalescing the industry around common standards as it seeks to advance a multicurrency future for […]

Music video network Vevo has unveiled a new data science capability to support the creation of more impactful programming and ad products across Vevo’s expanding connected TV (CTV) footprint. Now Internet-enabled, the TV screen is delivering more value to the music industry than ever before, as a result of the vast consumer adoption of smart […]

Operational machine learning (ML) and performance advertising specialist Moloco has unveiled a new monetisation solution for streaming media and OTT providers which it says helps content owners increase revenue by building unique ad businesses enabling them to serve a broader set of customers than in traditional linear TV businesses. According to Moloco, media owners and […]