More than nine million virtual reality (VR) headsets will be shipped in 2016, according to research by analyst firm IDC. Some of the growth will be down to the first consumer-ready versions reaching customers, said the firm. However, most numerous will be the “screenless” systems that use smartphones as their main display. IDC said it […]
YouTube unveiled a 360-degree live-streamed video and spatial audio in the immersive video experience at the NAB. YouTube partnered with tech site The Verge to air the first live-streamed 360-degree content this week, with YouTube chief product officer Neal Mohan reporting an explosion of interest in virtual reality (VR) and 360-degree video. Mohan said YouTube […]
While new developments in technologies have driven much of the headline-grabbing coverage of virtual, augmented and mixed reality, artists have an absolutely critical role to play in wringing the full promise and potential out of emerging immersive experiences in the field of entertainment, according to Tim Sarnoff, President of Production Services for Technicolor. “I take […]
Ericsson has announced that as part of its global partnership with the Fox Innovation Lab, Twentieth Century Fox’s research and development centre, it is collaborating on a proof of concept for delivering a wide variety of Fox content. The proof of concept include new release and library movies, 360° audio/video, virtual reality (VR) and augmented […]
NICE PEOPLE AT WORK (NPAW), an expert in business intelligence and analytics technology for the online video industry, has announced its partnership with Bitmovin, integrating Bitmovin’s HTML5 360 and Virtual Reality (VR) video player with YOUBORA Business Intelligence and Analytics platform. With this integration, online video service providers can now monitor and improve the Quality […]
At the 2016 NAB Show, Viaccess-Orca, a global player in the protection and enhancement of content services; Harmonic, an expert in video delivery infrastructure; and VideoStitch, will showcase their best-of-breed virtual reality (VR) solution that is currently being tested by pay-TV operator Sky Italia to broadcast a basketball game. The trial, powered by end-to-end VR […]
Virtual reality will have a wide and lasting impact on work, education and home lives – but not all of it will be positive, according to a survey of 2,000 UK consumers. The report finds that
According to research from Strategy Analytics global virtual reality headset revenues will reach $895 million in 2016 with 77 per cent of that value accounted for by newly launched premium devices from Oculus, HTC and Sony. These three brands however will only account for 13 per cent of volumes in 2016 as lower priced smartphone-based […]
Virgin Media, in partnership with Manning Gottlieb OMD, has unveiled its first virtual reality campaign. An extension of the VIVID 200 house party TV ads and 360 digital campaign, the virtual reality film invites consumers to step inside a Virgin Media party and uses narrative techniques to involve the viewer as they move through the […]
There is nearly as much confusion as there is excitement about Augmented and Virtual Reality, according to a Digi-Capital report. While VR could be big and AR could be bigger and take longer (VR $30 billion and AR $90 billion for combined $120 billion AR/VR revenue by 2020), there are more questions than answers out […]