Smartly set to acquire Incrmntal
Smartly has entered into a letter of intent to acquire Incrmntal, an AI-powered incrementality measurement platform that delivers real-time insights into the incremental impact of marketing investments across channels without relying on user-level data or tracking. By combining Incrmntal’s real-time incrementality insights with Smartly’s platform that enables advertisers to turn insights into action across channels, […]










