Mediaocean, a partner for omnichannel advertising, has announced that Innovid is the official name for its global ad tech business, following the merger with Flashtalking. Additionally, the company has introduced a new brand identity for Innovid. “Following last month’s merger, we moved quickly to establish a future-forward identity – one that unites our stakeholders behind […]
Zayo, the communications infrastructure provider backed by DigitalBridge and EQT, has entered into a definitive agreement to acquire Crown Castle’s Fibre Solutions business in a transaction valuing the business at approximately $4.25 billion (€3.92bn). Additionally, EQT has announced that the EQT Active Core Infrastructure fund has agreed a deal to acquire Crown Castle’s Small Cells […]
Telco giant Liberty Global has reportedly sent a proposal to Vodafone Group regarding the acquisition of its stake in the Dutch joint venture, fixed-line and mobile operator VodafoneZiggo. Liberty Global has already held negotiations with Vodafone over the last few weeks, according to a Bloomberg report, with a potential deal worth around €2 billion. Liberty […]
Scopely, the Saudi-owned mobile games company, has signed an agreement to acquire Niantic’s games business. The deal, valued at $3.5 billion (€3.21bn), will bring Niantic’s entire team of game-makers and gaming titles Pokémon GO, Pikmin Bloom and Monster Hunter Now to Scopely’s portfolio, among other apps and live experiences. Games already in the Scopely portfolio […]
Sir Peter Beck’s New Zealand-based rocket builder, Rocket Lab, is buying German-based satellite laser specialists Mynaric. Rocket Lab will pay $75 million (€68.7m) in cash and stock and there’s potential for another $75 million in an ‘earn out’ consideration. However, key to the purchase is the statement from Rocket Lab and that its intention is […]
Cinelytic, the AI-powered content intelligence platform for the entertainment industry, has announced its acquisition of Jumpcut Media, a provider of AI-driven IP management and audience analysis tools. “With the addition of Jumpcut’s powerful technology, Cinelytic tools become an even more essential tool for studios, producers, and executives looking to make strategic, well-informed content decisions,” said […]
Mediawan, the independent European audiovisual content studio, has announced its partnership with the UK and Australian-based independent production company See-Saw Films through the acquisition of a 51 per cent stake in the company. See-Saw was founded in 2008 by Joint CEOs Emile Sherman and Iain Canning, and has produced a string of celebrated TV and […]
Guild Esports and Gaming, the gaming-focused media platform, has completed the acquisition of Encore, a Los Angeles-based fan engagement, analytics protocol utilised by some of the largest leagues, teams, and brands in the world to capture zero-party and first-party data. Guild will immediately integrate Encore’s data-gathering capabilities, including its flagship Fan ID protocol, into its […]
Fabric, a specialist in data and operations solutions for the entertainment industry, has acquired BB Media, a data science and market research company. Fabric said the move marks a significant milestone in its mission to provide “the most complete, connected and actionable data ecosystem” for the media and entertainment industry. By integrating BB Media’s deep […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire Rockerbox, a specialist in marketing attribution, in a cash transaction valued at $85 million (€81.1m). Rockerbox’s unified marketing measurement platform provides actionable insights powered by Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing solutions. […]