Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution. TVTY’s solutions enable advertisers and agencies to optimise their spend based on the outcomes most […]
Haivision Systems, a global provider of streaming and networking solutions, has announced a definitive agreement to acquire CineMassive Displays. With the addition of the CineMassive technology, Haivision says it will combine low latency live video with real-time secure data sources and communication elements to provide customers with a single-vendor solution for situational awareness. CineMassive, based […]
Agile Content, a provider of digital TV and video distribution solutions, has announced the acquisition of WeTek, the Portuguese company dedicated to the R&D of the Android ecosystem. Agile COntent says the addition of WeTek’s line of products to its offering “furthers its range of innovative end-to-end services, brings multiple benefits to new and existing […]
Fremantle has entered into a sale agreement for the purchase of 12 NENT Studios production labels in Norway, Sweden, Finland and Denmark that operate across non-scripted, scripted and factual businesses. The purchase will see the 12 labels, across the three content pillars of entertainment, scripted and documentaries, plus branded content and event management, join the […]
Modern Times Group (MTG) has announced the acquisition of 100 per cent of PlaySimple, a mobile word games developer from India. PlaySimple is a rapidly growing, profitable business and one of the global leaders in the attractive mobile word games genre. The up-front consideration amounts to approximately SEK 3,090 million(€304m) on a cash and debt […]
Sell-side advertising platform Magnite is acquiring SpringServe, an ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]
BT has completed the sale of its business units serving customers in the public administration and Small & Medium Enterprise (SME) sectors in Italy to TIM. The transaction, first announced in 10 December 2020, has been cleared by the Italian Competition Authority and includes customer support for the SME business unit delivered from the BT’s […]
Smart AdServer, the independent ad monetisation platform, has announced its acquisition of DynAdmic, the integrated video advertising marketplace. DynAdmic’s technology and operations will be integrated within Smart’s offering to provide media solutions to buyers and bring a new exclusive monetisation channel to media publishers. The combined group will benefit from cookie free contextual targeting capabilities […]
Pan—European media group RTL Group has signed a definitive agreement for the sale of RTL Belgium to the Belgian media companies DPG Media and Groupe Rossel. The transaction is subject to regulatory approvals and is expected to close in Q4 2021. The total consideration amounts to €250 million. RTL Group’s shareholders will benefit from the […]
Funds Searchlight and Invesco have acquired 50 per cent of over €900 million in Mediapro’s debt from other funds and banks to exchange for shares in the TV group, according to Expansión. The companies are also set to inject €150 million in the Spanish TV group to control it and mitigate its beleaguered financial situation […]