Research by academics at the Universitat Oberta de Catalunya (UOC) has sought to establish how it is possible to tell whether streamed films or series work, suggesting that quantitative information should be enriched with other dimensions of consumption. Noting that advertising investment within the television streaming market is forecast to grow from the more than […]
Beverly Hills Cop: Axel F, starring the legendary Eddie Murphy, debuted at #1 on Netflix’s English Films List in the week commencing July 1st with 41 million views, making it the most-watched title of the week. The movie sees Murphy return to his breakout role 30 years after the release of Beverly Hills Cop III. […]
Research from Ampere Analysis shows that Disney+ subscribers who had previously churned and then returned (‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59 per cent less likely to churn within 12 months than those who take Disney+ alone. This finding suggests bundling streaming services will have a significant impact on the 42 per cent of […]
Eighty-eight per cent of Internet Service Providers (ISPs) stayed at their same speed in June with a few notable increases and decreases on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time Netflix streaming experience. Thirty-six countries and regions were in the top performance tier in June: Argentina, […]
ITV has announced a deal with Hayu – the all-reality streaming service – to bolster ITVX Premium, the streaming platform’s subscription tier. The deal will see over 750 hours of content added to ITVX Premium in a branded area of ITVX called Hayu Select – which is scheduled to launch later this summer. Many of […]
Shortly after making its debut, Season 3 of Shonda Rhimes’ Bridgerton has entered into Netflix’s Most Popular TV List (English) at #10, notching 91.9 million views to date. Bridgerton now has three spots on the list, with Seasons 1 and 2 in the #4 and #9 spots respectively. The latest installment of the cultural phenomenon […]
Tubi, Fox Corporation’s ad-supported streaming service, is now live in the UK. Tubi has built momentum in North America by engaging viewers with a free, personalised streaming service that offers an extensive library of blockbuster movies, popular TV series, and exclusive Tubi Originals. With nearly 80 million monthly active users, Tubi has emerged as the […]
A study by Juniper Research, experts in the fintech and payments markets, forecasts that the global number of digital video subscriptions will grow by 14 per cent over the next five years; rising from 3.1 billion in 2024 to 3.5 billion in 2028. This slow growth can be attributed to subscription fatigue in developed markets. […]
For the fifth year in a row, Netflix is the leading ‘must keep’ TV brand in the US, according to the 17th annual Must Keep TV Report from Solutions Research Group (SRG). The 2024 research is based on 1,400 interviews across the US with consumers aged 12 and older and conducted in May 2024. ABC, […]
In Q1 2024 Netflix and Prime Video returned to dominance in Original commissioning, having been challenged in recent years by the launch of studio-backed SVoD platforms. According to a report by Ampere Analysis, Netflix commissioned its highest number of new titles since Q3 2021, and Prime Video set a new record for its quarterly commissions. […]