Future Today, a specialist in CTV ad-supported solutions, has announced plans to launch original competition based TV series and movies on its Fawesome channel at the 2024 IAB NewFronts in New York. For the first time, Future Today is creating original programming featuring stories and themes that resonate with Fawesome’s audience which is young and […]
Makusi, the new digital platform in Basque designed for children and younger audiences, created by EITB and developed by Mediapro, has gone live. Entertainment is the primary focus of this new digital community, where viewers can enjoy online experiences in a safe environment. Younger members of the family will have the opportunity to immerse themselves […]
Prime Video announced that it has ordered The Girlfriend to series. Golden Globe winner Robin Wright is currently set to star in and direct. Olivia Cooke , Laurie Davidson and Waleed Zuaiter are also currently set to star. The series is based on Michelle Frances’ novel of the same name. The Girlfriend will premiere exclusively on Prime Video […]
Findings from analyst firm Omdia’s Bundling’s Impact on the Global Streaming Market report reveal that Netflix maintains significant advantages as result of its ‘first-among-equals’ status within the streaming sector. This valuable position allows Netflix access to direct subscription from customers and avoid revenue sharing with platforms such as iOS or Google. Omdia’s research highlights that […]
Kantar, the marketing data and analytics company, has releases its latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape. The latest EoD global study highlights key trends within the VoD landscape as competition continues to intensify, with subscription stacking rising. For instance, Kantar’s data shows that AppleTV+ was the fastest […]
Over the forthcoming half-decade, the Asia Pacific video industry is set to witness significant growth in online spending and advertising, driving new growth worth a total of $21 billion (€19.6bn), according to MPA’s Asia Pacific Video & Broadband Industry 2024. Linear TV advertising will see growth only in India along with modest net gains in […]
Crunchyroll is raising the pricing for its Mega Fan and Ultimate Fan subscription tiers in select countries – the platform’s first pricing change since 2019. The change will impact pricing in Argentina, Colombia, France, Portugal, the Us and select additional countries. As part of these updates in the US the Mega Fan tier will increase […]
AdImpact, the advertising intelligence company analysed ad impressions for US streaming platform providers from Q1 2023 through Q1 2024 to understand the advertising marketplace for streaming platforms in advance of the 2024 Upfronts, providing marketers a view into the performance of potential streaming partners. The report found that Paramount+ had the highest amount of overall […]
Barb has issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. Barb’s strategy has long been underpinned by the belief that audience measurement requires both panel and big data. This strategy, brought to life through Dovetail Fusion, […]
Average daily TV audiences in Italy dropped by 2.6 per cent in 2023 compared to 2022 to 8.22 million, while prime-time audiences declined by 2.5 per cent in the same period to 18.99 million, according to the Communications Authority (AgCom) For the first time, Mediaset (3.09 million or 37.6 per cent of the total) surpassed […]