Findings from Hub Entertainment Research provide the strongest evidence yet that the majority of consumers will opt for lower cost ad-supported video services over higher priced premium ad-free offerings. Hub’s quarterly TV Churn Tracker is an examination into which platforms viewers in the US are adding or dropping and why. Key findings from Q1 2024 […]
Warner Bros Discovery (WBD) has announced that its Max streaming service will launch in France, Poland, the Netherlands and Belgium on June 11th. Customers in Belgium will initially receive early access before the full launch on July 1st. Max launches in Iberia, the Nordics, and Central and Eastern Europe were previously confirmed to be on […]
Disney and Comcast are looking for a financial adviser they are both happy with to resolve a dispute over how to value the 33 per cent stake in streaming platform Hulu that the former will acquire from the latter, reports Reuters. The companies struck a deal for Hulu in 2023 but Comcast and Disney are […]
The premium VoD landscape in Southeast Asia (SEA) is witnessing a robust resurgence, as revealed by the latest Q1 2024 analysis conducted by ampd, the digital measurement platform owned and operated by Media Partners Asia (MPA). In Q1 2024, SEA’s premium VoD sector exhibited stability and growth, with a total viewership of 96.3 billion minutes, […]
Currently, 65 per cent of households in Sweden have a paid streaming video service. It’s a stable level, with no growth in the number of paying households, reports Mediaivision. One way to increase consumer interest is to offer cheaper subscriptions through hybrid video-on-demand (HVoD), which is partially financed through advertising Since the turn of the […]
Password sharing is a topic that has received a lot of attention in the past year. Also in the Nordics, SVoD services have communicated their intentions to restrict password sharing, reports Mediavision. Simply put, their desire is to get paid for all users that consume content on their platform and, as the market matures, the […]
Fans attending the inaugural CCXP México were surprised with the official trailer for the fourth season of the Emmy-winning hit drama series The Boys, coming soon to Prime Video. Cast members Antony Starr, Erin Moriarty, Chace Crawford, Karen Fukuhara and Claudia Doumit participated in al panel revealing the explosive official trailer to a packed room […]
Accoridng to the March edition of Nielsen’s The Gauge, streaming has grown 12 per cent on an annual basis among US adults. Major streaming players are investing big money in programming to attract audiences, and ad-supported options are proliferating, meeting the demand from even more viewers like the Asian American, Native Hawaiian and Pacific Islander […]
SAG-AFTRA, the US labour union that represents more than 160,000 professionals in the media and entertainment industries, has selected Nielsen as its third-party provider of streaming content measurement. Powered by Nielsen’s Streaming Content Ratings service, which provides audience insights for content across streaming platforms, SAG-AFTRA will have an objective source of domestic viewership data for […]
Future Today, a specialist in CTV ad-supported solutions, has announced plans to launch original competition based TV series and movies on its Fawesome channel at the 2024 IAB NewFronts in New York. For the first time, Future Today is creating original programming featuring stories and themes that resonate with Fawesome’s audience which is young and […]