UK commercial broadcaster ITV has launched a multi-channel marketing campaign for ITVX to drive awareness, consideration and ultimately trial of the new streaming service, which officially launches today [December 8th] with new, exclusive titles streaming for free. The campaign builds on the advertising creative from Uncommon Creative Studio which premiered during I’m A Celebrity, starring […]
Commissioning data from November 2022 analysed by Ampere Analysis showed that there was a negative correlation between the volume of upcoming Netflix Originals, and the level of discount Netflix is offering for subscription to its new ad-funded tier in non-English speaking markets. According to Senior Analyst Olivia Deane, throughout 2022 Netflix made increasing efforts in […]
Research from GWI reveals consumer opinions towards streaming services, and uncovers that – with the cost of living crisis hitting pockets – 22 per cent of consumers say that want to cut back on the number of streaming services they subscribe to. Additionally, 50 per cent of UK users would be willing to unsubscribe from […]
There are currently around 17 million SVoD subscriptions on the Nordic market, distributed over slightly more than seven million households, according to Mediavision. If today’s customers were to decide, a little more four million of those subscriptions would be converted into cheaper subscriptions with advertisements. This is concluded in Mediavision’s recent analysis of the Nordic […]
In just two weeks since its release, Netflix’s Wednesday series has become its third Most Popular English-language TV series ever with 752.52 million hours viewed, behind only Stranger Things 4 and Dahmer – Monster: The Jeffrey Dahmer Story. Since Wednesday‘s premiere, nearly 115 million households globally have seen the comedy-mystery series (752.25 million hours viewed […]
The BBC has acquired two new shows – Search Party and Our Flag Means Death – from Warner Bros Discovery International Television Distribution that will stream on iPlayer in early 2023. Sue Deeks, Head of Programme Acquisition, commented: “Search Party is a deliciously dark and quirky comedy thriller; Our Flag Means Death is a wonderfully […]
Hallmark Media’s SVoD service, Hallmark Movies Now, has now enabled Apple’s SharePlay feature, providing a new way for fellow subscribers to watch movies and shows from the Hallmark library together. The feature allows iPhone, iPad, and Mac users to synchronise playback in the Hallmark Movies Now app across individual devices while simultaneously participating in a […]
Jeremi Gorman, President, Worldwide Advertising at Netflix, has said the company’s people are “excited at the opportunity to develop additional revenue streams” with the launch of a cheaper, ad-funded tier in a number of territories. Speaking on ‘What Netflix gives to media buyers that is unique’ at The Future of TV Advertising Global event in […]
Warner Bros Discovery (WBD) executives are said to want ‘Max’ to be the new name for the platform that will combine the HBO Max and Discovery+ services. The concept is now being ‘lawyered’ according to CNBC. Meantime, internally WBD has given the new service a code name of ‘BEAM’ according to the report. WBD management […]
At the end of 2021, a new phase of competition began in the Latin American OTT SVoD market, reports Dataxis. Three major US studios launched their platforms in the region: Disney+ and Star+ (Walt Disney Company), HBO Max (WarnerMedia Discovery), and Paramount+ (Viacom). They joined Netflix, the historical leader, and Prime Video (Amazon), the main […]