Regional public TV group CCMA, operator of TV3 in Catalonian, has announced the launch of a FTA OTT service in Catalonian with “universal access”. “We want to be wherever our citizens have access to content and guarantee their right to choose the content in Catalonian as other platforms do not do it”, explained Rosa Romá, […]
Netflix has announced a partnership with MoMo, a mobile wallet which can be used to make payments online, in Vietnam. “Digital wallet payments have become a popular mode for Vietnamese to pay for dining, utility bills, shopping and now entertainment. This is why we are excited to announce our partnership with super app MoMo, the […]
JetBlue, the US airline with free high-speed Fly-Fi and seatback screens at every seat, on every plane, is launching a partnership with NBCUniversal’s streaming service, Peacock. Beginning spring 2023, Peacock will become the exclusive streaming partner of JetBlue. Customers will be able to tune into a selection of Peacock Originals, including series such as Bel-Air, […]
Pluto TV, the free streaming television service, has premiered a new global brand campaign starring Drew Barrymore on her daily talk show, The Drew Barrymore Show. The new ‘Stream Now. Pay Never’ campaign features three unique commercial spots highlighting the streaming service’s no strings attached approach to accessing programming and entertainment. The video spots officially […]
According to the latest DASH study by The Advertising Research Foundation (ARF), the household penetration levels of the major subscription streaming services held mostly flat YoY in the US, with the exception of Paramount+, which has jumped up to 17 per cent from 11 per cent. Additionally, Disney (41 per cent up from 39 per […]
CreatorIQ, the influencer marketing platform, has released findings showing increased creator marketing efforts from Netflix, Prime Video and Peacock, as streaming services look to stand out in a crowded space. For streaming services, creators have become an essential tool to tap into digital subcultures and communities, engaging the most relevant fans for new and existing […]
The BBC’s key digital products are performing well, according to the National Audit Office (NAO), the body that scrutinises public spending for the UK Parliament. To achieve its digital ambitions, the BBC will need to further develop its ‘digital-first’ plans, and consider whether it has sufficient resources to deliver its vision, says the NAO in […]
Parks Associates reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. A whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, released in partnership with SymphonyAI Media, examines the current state of the competitive streaming video market and the benefits of implementing data-driven solutions able […]
Research from UK intellectual property protection organisation FACT has revealed that TV and film entertainment sits at the heart of many Brits’ Christmases, with 54 per cent relying on it to keep the family entertained. While this comes as no surprise, the research also shows that almost a quarter (23 per cent) of consumers will […]
North America’s premier football league Major League Soccer (MLS) has agreed new four-year linear television agreements with FOX Sports and TelevisaUnivision in the US, plus TSN and RDS in Canada. Linear broadcasts will include select matches for the MLS regular season, Audi MLS Cup Playoffs, MLS Cup and Leagues Cup. Leagues Cup see MLS and […]