Advanced Television

VOD

Survey: Consumers desire simplicity in entertainment

The majority of consumers globally (86 per cent) want an all-in-one platform to simplify their entertainment experiences with video streaming, fantasy sports, social media, ecommerce and more, according to the Reinvent for Growth report from Accenture. As part of its second annual global entertainment study, Accenture surveyed 6,000 consumers to understand their preferences and behaviours […]

December 21, 2022

ITV’s Lygo: ‘The future is X’

Kevin Lygo, Director of Television at UK commercial broadcaster ITV, has declared that its recently-launched AVoD service ITVX is part of the future of the way television will be consumed. Speaking to members of the UK’s Broadcasting Press Guild, Lygo said that for ITV, 2022 had been a “huge” year. “We’d deem it a big […]

December 21, 2022By Colin Mann

ITV on track for record streaming year

It is set to be a record year for streaming for UK commercial broadcaster ITV, as 2022 comes to a close with huge livestream audiences for I’m A Celebrity and the World Cup, as well as a strong launch for AVoD service ITVX. ITV’s biggest week ever for streaming was November 22nd– November 28th, which […]

December 21, 2022By Colin Mann

Italy: OTT and mobile TV see growth in 2022

Over half of the Italian population (52.8 per cent) watched TV over the internet in 2022, a growth of 10.9 per cent on the previous year, according to the annual report from the research institute Censis. The number of smart TVs reached 16.7 million, in comparison to 15.3 million a year earlier. Mobile TV is […]

December 21, 2022From Branislav Pekic in Rome

Netflix: Pinocchio at #1

Guillermo del Toro’s Pinocchio topped Netflix’s English Films List with 39.38 million hours viewed in the week commencing December 12th. The movie has received several Golden Globe and Critics Choice nominations, and currently holds a 97 per cent rating a review aggregation site Rotten Tomatoes. Viewers are getting into the holiday spirit with I Believe […]

December 21, 2022By Nik Roseveare

Mediawan’s Le Stade on Paramount+

Paramount+ has announced that its local original Le Stade (‘The Stadium‘) is debuting on the platform in France this year. Through a partnership with Mediawan, the independent European studio, season 1 of the original docu-series is premiering on Paramount+ in France on December 22nd, followed by other international markets in 2023. The second season has […]

December 21, 2022

Research: Ad-supported TV shows strong engagement

The Q4 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong engagement with ad-supported TV services among TV viewers. Key findings from this year’s study: 1) Most TV consumers would rather watch ads if it means saving money. 57 per cent say they’d rather watch ads and pay $4 (€3.78) […]

December 20, 2022

IPO, Meta: ‘SVoD password-sharing illegal’

The UK’s Intellectual Property Office (IPO) and Meta have worked together to create guidance on avoiding piracy and counterfeit goods online. “Piracy is a major issue for the entertainment and creative industries,” says the IPO. “Pasting Internet images into your social media, password sharing on streaming services and accessing the latest films, TV series or […]

December 20, 2022By Colin Mann

Analysis: Bundling, pricing key to US SVoD retention

As SVoD services in the US mature, pricing and bundling are key to retention, according to a report by Ampere Analysis. Newer platforms (including Disney+) tend to have higher levels of both sign-up and churn as they rely more heavily on individual title launches, while established SVoD platforms’ sign-up and churn rates are much more […]

December 20, 2022By Colin Mann

Research: Record digital subscriptions in Nordics

Mediavision’s latest analysis of the Nordic media market shows that the number of digital media subscriptions per household has grown to new record levels during autumn 2022. Growth is driven by an increased penetration of audio subscriptions, in particular audiobooks and podcasts. Today, a Nordic household holds on average 2.6 digital media subscriptions, which is […]

December 20, 2022