Advertising spend on connected TV (CTV) and gaming is predicted to double in the next three years, hitting a combined £4.15 billion (€4.66bn) by 2026, according to digital advertising industry trade body IAB UK. An ongoing shift to streaming among audiences, new ad-based models from the likes of Disney+ and Netflix, and an increase in […]
SVOD Tracker, a measurement tool in Spain developed by AMC Networks International Southern Europe (AMCNISE) that analyses content positioning on on-demand services from streaming platforms and operators, has unveiled its results for 2022, covering more than 12 million content positions and almost 25,000 titles. Launched in 2017, the tool has already gathered more than 40 […]
According to sata from Samba TV, 2.1 million US housholds watched Black Panther: Wakanda Forever on Disney+ in the first five days of its release (after premiering on Februay 1st). By comparison, 1.5 million US households watched Black Adam (HBO Max) during the first five day window, 2.1 million watched Doctor Strange in the Multiverse […]
Paramount+, the streaming service from Paramount Global, has partnered with Three UK to give customers access to more than 8,000 hours of entertainment. Three UK becomes the streaming service’s first major mobile partner in the UK, as Paramount+ continues to grow its direct-to-consumer distribution. Paramount+ is available immediately to new customers of Three UK who […]
The first episode of the third season of Sally Wainwright’s Happy Valley has been watched by 11.3 million people so far, as revealed by 30 Days All Screens data. Happy Valley has also been the biggest on-demand title across all platforms in the UK so far this year. The third and final season of the […]
General Motors and Netflix are joining forces to give put the spotlights on electric vehicles (EVs). In 2021, GM launched the ‘Everybody In’ campaign, showcasing its intent to lead an all-electric future, and invited others to join the movement. GM is engineering EVs with purpose-built, ground-up design, powered by the Ultium Platform, enabling EVs for […]
A global study from Samsung Ads through Verve reveals that ads on ad-funded and free streaming TV (FAST) services are more likely to be watched compared to other services – a finding consistent across the UK, Germany, Australia, and India. The global report, Understanding Advertising Engagement across different viewing platform types, compared key markets in […]
Netflix has hinted how its crackdown on password sharing will work. The company is trialling stricter rules for users in some parts of the world and it is expected that these measures will come into force in other countries, including the UK, later in 2023. The streamer’s help page has revealed the new rules are […]
Research from software provider Synamedia analysing the impact of sports and entertainment piracy across seven countries and the potential revenues that would result from converting pirate viewers to legal subscribers, finds the value of entertainment piracy is three times bigger than sports piracy and that the fragmentation of rights across more services is now affecting […]
Findings from research platform PCH Consumer Insights suggest that 93 per cent of current US media subscribers are at risk of moving, swapping or cancelling their platform subscriptions with every billing cycle. With major media platforms across all sectors repacking offers, reducing pricing, and remodelling to maximise profit, the report, Media’s Year of Living Dangerously, looked […]