Digital media measurement, data and analytics software platform DoubleVerify (DV ) has confirmed that its measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (IVT) and are fully viewable by real people. “Netflix is one of the […]
Digital media quality specialist Integral Ad Science (IAS) has launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers. IAS says its independent, third-party ad verification programme for Netflix goes far beyond […]
Advertising technology company Hoppr has launched its interactive advertising technology across the media assets of Singapore multiplay operator StarHub. Hoppr’s rich media interactive advertising formats are being deployed across StarHub’s over-the- top (OTT) service for both live and video-on-demand (VoD) content. “Hoppr is delighted to be working with StarHub to help them generate new revenue […]
The Gauge, audience measurement, data and analytics firm Nielsen’s monthly visualisation of total TV and streaming consumption in the US, revealed in the February 2023 report that time spent watching TV fell 5.1 per cent from January to February, in line with the seasonality of viewing behaviour for this time of year. This monthly decline […]
SVoD service Paramount+ is to launch the ‘Basic Plan’ in Latin America, its first-ever mobile-only streaming subscription plan. Launching April 18th in Brazil and Mexico, what Paramount describes as a “competitively-priced” plan will enable subscribers to stream the service’s catalogue of entertainment on one mobile device or tablet at a time, uninterrupted and without ads. […]
Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr, a part of Microsoft Advertising, having added it to its suite of demand side platforms. The programmatic innovation gives advertisers the ability to automate fully the delivery of digital campaigns to attentive All 4 viewers […]
Pan-European broadcaster RTL has reported full-year Group revenue up 8.8 per cent to a record level of €7.2 billion, up 1.6 per cent organically despite decreasing advertising markets in Germany and France. Paying subscribers for RTL Group’s streaming services in Germany, the Netherlands and Hungary up 44.3 per cent to 5.5 million. Market consolidation remains […]
OTT TV episode and movie revenues for 22 Eastern European countries will reach $5.7 billion (€5.4bn) in 2028, nearly double from $2.9 billion in 2022, according to the Eastern Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. Poland will remain the OTT revenue winner; doubling its total between 2022 and […]
TV and film industry group Gaumont has posted a downgraded 2022 consolidated revenue of €217.9 million, down 18 per cent year-on-year, highlighted by a €12.3 million loss compared with a €1 million profit the previous year. The group reported film and TV production and distribution revenues down 23 per cent over one year to €34 […]
New research from Aluma Insights finds two-thirds of US Netflix buyers view the service as indispensable to meeting household video needs. Hulu and Disney+ were the only other top-16 services in which more than half of subscribers considered the service essential instead of just nice to have. Conversely, Epix Now, Apple TV+, and Peacock were […]