Television consumption behaviours in the US have changed dramatically during the last decade, making measurement increasingly challenging as the landscape becomes more fragmented and complex. With the growing availability of big TV datasets reducing barriers to entry in the marketplace, the ecosystem now operates across multiple measurement vendors – meaning different data sets, methodologies, and […]
Action sports property X Games is entering the streaming television market with a new FAST channel by partnering with Frequency, a specialist in creating and distributing streaming channels. Now owned by MSP Sports Capital, the X Games will build its streaming channel by mixing global live events with its library of content across more than […]
Friend MTS, a provider of content protection services, has announced that the Union of European Football Associations (UEFA), the governing body of European football, has extended its commitment to Friend MTS’s anti-piracy technologies and services in respect of all major UEFA club and national team competitions including the UEFA Champions League, UEFA Women’s Champions League […]
Teads, the global media platform, has launched its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalised shopping demand grows, this innovation — currently in beta with plans to scale in early 2025— enhances shopper relevance by tailoring ads based on […]
Video software company, Synamedia, has announced that Ayozat, thc UK technology and compute company with a strong presence in media, has chosen Synamedia Iris for integrated advertising campaign management, decisioning, and reporting for its live and on-demand streaming service, Ayozat Stream. Using Synamedia Iris, Ayozat can now unlock new monetisation opportunities while serving viewers more […]
Veritone, a specialist in building human-centered enterprise AI solutions, has announced it will manage and monetise the content library of Court TV. Court TV, the multiplatform television network known for its live coverage of some the most compelling trials in the US, boasts an archive of legal content that dates to the channel’s founding in […]
TV2GO International, a specialist in end-to-end broadcasting solutions, has announced the successful launch of a full Teleport in Europe through a strategic joint venture with Multi-Link Holland, a provider of satellite solutions through their SNG trucks and fly-away packs, who serves clients including Formula 1. This partnership marks a major milestone in TV2GO’s and Multi-Link’s […]
The European VOD Coalition has announced SkyShowtime as the latest European streaming service to join its ranks. Available to consumers in more than 20 European markets through multiple platforms and connected devices, SkyShowtime has established itself as a committed national partner since launching in 2022. SkyShowtime joins the Coalition at a vital time for the […]
Nielsen, the specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Thailand. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in Thailand means it will now measure […]
Rakuten TV, the European streaming platform, has announced its new business line, Rakuten TV Enterprise Services, at MIPCOM. The announcement was made by Rakuten TV’s CEO and President Cédric Dufour during the Global Streamers Talks in a conversation with industry expert Evan Shapiro and Maxime Carboni, Chief Business Officer at Euronews, one of the first […]