The Alliance of Media Independents has announced a partnership with Integral Ad Science (IAS) – a specialist in media measurement and optimisation. This partnership will help support independent agencies in delivering strong, measurable results for their customers through actionable media quality insights, improving transparency, and helping members maximise performance across digital channels. Through the partnership, […]

Tubi, Fox Corporation’s ad-supported streaming service, and Nielsen, thee specialist in audience measurement, have announced expanded strategic measurement as part of a new, multiyear partnership. Tubi now has access to Nielsen’s Audience Measurement and Streaming Platform Ratings, a view of how audiences engage with both subscription and ad-supported streaming services. Additionally, Tubi can access Nielsen’s […]

Nielsen is piloting a new methodology enhancement to more accurately account for co-viewing. The TV audience measurement specialist says this will better reflect the total viewership for programming – in particular live events.  The pilot programme will launch in the US with Super Bowl LX on NBC on February 8th and continue for high-profile sports […]

The planned sale of Eutelsat’s ground infrastructure for €550 million has collapsed. Reuters is reporting that the French government stepped in to scupper the sale. French Finance Minister Roland Lescure earlier this week blocked Eutelsat’s sale of its ground antennas, he said on January 30th, citing national security concerns tied to the satellite operator, the […]

Google has forced UK television measurement providers Barb and Kantar Media to suspend their “landmark service” that compares viewership on its video portal YouTube with other TV channels and streamers. The FT has reported that Google sent a legal ‘cease and desist’ letter to Kantar Media just months after it launched in July 2025, stopping […]

Zefr has been granted accreditation by the Media Rating Council (MRC) for independent third-party processing and reporting of YouTube viewability measurement via integration with Google’s Ads Data Hub (ADH), supporting Zefr’s offering of free, independent viewability reporting to advertisers. The accreditation follows a comprehensive audit conducted by an independent CPA firm engaged by the MRC. […]

Barb, the audience measurement specialist, has launched Barb Ads Hub, a new analytics system designed for full-cycle ad campaign planning and reporting. At launch, Barb Ads Hub includes post-campaign analysis through CFlight, the joint-industry accountability tool for linear and VOD services. Pre-campaign planning functionality will follow in Q1. Built by RSMB for Barb in direct […]

Vevo, the music video network, has announced a partnership with attention measurement company Adelaide to bring outcome-driven attention measurement to advertisers across Vevo’s distribution on connected TV (CTV), mobile and desktop. Through the partnership with Adelaide, Vevo has launched ‘Attention Guaranteed’, a new offering that secures a minimum attention score for a brand’s campaign across […]

Vislink Technologies, a provider of real-time wireless video solutions for live broadcast production, has announced a supplier agreement with Dorna Sports. Continuing a relationship that commenced in 2003, Vislink will continue to provide its RF on-board and RF Wireless Camera Solutions to cover all 22 MotoGP races until the end of 2027. The new contract […]

Nielsen, the specialist in audience measurement, data and marketing intelligence, and Hubbard Broadcasting has announced a multi-year partnership renewal in two major local television markets: Albany, New York (WNYT/NBC and WNYA/My4) and Albuquerque-Santa Fe (KOB 4). Nielsen will help these stations effectively transact with local and national advertisers as well as provide research-driven outcomes in […]