AudienceProject, a provider of audience measurement solutions, is launching direct integration with Disney+ that will enable advertisers and agencies to access independent audience measurement of Disney+ campaigns directly in AudienceProject’s SaaS platform. The new, direct integration provides an easy-to-implement solution, making Disney+ measurement seamlessly available for advertisers and agencies. These audience measurement capabilities will provide […]

Barb, the audience management specialist, has appointed RSMB to deliver the third phase of its API. Barb said API 3.0 is a crucial element of its data-distribution strategy, devised to meet the industry’s desire for more choice in how they ingest Barb data into their own business systems. RSMB will be tasked with developing a […]

The Coalition for Innovative Media Measurement (CIMM) and the World Federation of Advertisers (WFA) have announced a strategic review of cross-media measurement in Europe. The study will assess the potential of emerging approaches across the region and examine the differing motivations and incentives among advertisers, broadcasters, platforms, agencies and vendors. The review will identify which […]

Barb, the UK TV measurement body, has appointed three agencies following a recent tender. NatCen and RSMB will deliver its Establishment Survey and Ipsos will deliver its panel top-up recruitment. The new contracts will run from 2027-2029. Barb’s Establishment Survey is a keycomponent of the UK industry’s standard for understanding what people watch. It is […]

ITV has selected Yospace, a specialist in Dynamic Ad Insertion (DAI), to launch an ad measurement and delivery solution across its channels on Freely, the joint streaming service from Everyone TV developed by UK public service broadcasters the BBC, ITV, Channel 4 and 5. Yospace has delivered a DAI solution combined with Client-Guided Ad Measurement […]

Gravity Media, a specialist in production and content and media services and facilities, has announced the renewal of its long-standing relationship with the Automobile Club de Monaco (ACM). The new multi-year agreement continues Gravity Media’s role as a broadcast partner for Monaco’s most iconic motorsport events.  Under the renewed contract, Gravity Media will continue to deliver […]

Seedtag, the Neuro-Contextual advertising company, has announced a partnership with IRIS.TV that strengthens its Neuro-Contextual capabilities in CTV through enriched programme-level content data. By integrating IRIS.TV’s signals into Seedtag’s proprietary AI, Liz, advertisers will have access to additional audience scale and a more complete view of campaign delivery across the TV ecosystem to further validate […]

IBM and The All England Lawn Tennis Club have announced a multi-year renewal of their long-standing technology partnership. From the launch of the Wimbledon website in 1995 and the mobile application in 2009, to the first integration of enhanced AI-powered solutions in 2017, IBM and the All England Club have collaborated for 36 years to […]

Spotter, a partner to some of the world’s largest creators, has announced a strategic partnership with Comscore, the specialist in media measurement and analytics. This collaboration designates Comscore as Spotter’s official independent measurement partner, enabling a new approach to measuring the reach, engagement, and cultural influence of creator-led content across media platforms. As the creator […]

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data in Nielsen’s advanced campaign measurement and outcome solutions. As part of this expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel […]