Barb, the UK audience measurement specialist, has added pre-campaign planning functionality to Barb Ads Hub, its new analytics system for full-cycle ad campaign planning and reporting. The inclusion of pre-campaign planning means Barb Ads Hub is now the single port of call for all UK advertising buyers and sellers’ pre- and post-campaign planning needs. Users […]
Eurovision Sport, the European Broadcasting Union’s (EBU) free-to-air streaming platform, with its partner CAMB.AI, will deliver live and on-demand subtitling for coverage of the Milano Cortina 2026 Paralympic Winter Games, taking place from March 6th to 15th. CAMB.AI, a specialist in AI-driven language solutions, will provide real-time, contextual speech-to-text transcription across live and on-demand coverage […]
Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance political advertising effectiveness in the US across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalise […]
After launching the Netflix Ads Suite in 2025, the streamer is adding new ways for brands to buy and measure ads on the platform. Advertisers will now be able to tap into new targeting capabilities, better manage how often ads appear across streamers, and reach specific audiences at scale via the ad-supported plan. Starting in […]
At its second annual tech and innovation event, AMC Networks announced the addition of key location-based and theatrical verticals to its AMC Networks Outcomes attribution product, which is incorporated into its Audience+ platform. The company, which saw digital ad sales grow by 32 per cent year-over-year as advertisers embraced cross-platform buying, spotlighted a successful first […]
iKO Media Group (iKOMG), a specialist in satellite, cloud and OTT broadcast solutions, has announced the launch of iKOSYSTEM, a unified broadcast operations platform. iKOSYSTEM centralises every subscribed service into a single, secure operational environment, eliminating fragmentation and enhancing broadcast infrastructure management.Designed as a true broadcast operations control centre, iKOSYSTEM gives channels, platforms, and networks […]
Ateme, a specialist in video compression software, has entered into a multi-year agreement with Netflix for the deployment of its TITAN Live transcoder to support live streaming workflows. TITAN Live enables real-time, bandwidth-efficient encoding across several codec formats. The solution is engineered to maximise video quality, measured by objective metrics such as VMAF, and controlled […]
The Film and TV Charity has unveiled a new set of Principles for Mentally Healthy Productions to help address the systemic pressures and poor working practices that continue to drive burnout, stress and poor mental health across the UK screen sector, and which aim to improve culture and conditions on productions. The Principles have been […]
Kantar Media, a specialist in audience measurement, has announced its new brand identity, Fifty5Blue. The rebrand follows the company’s separation from Kantar Group and its acquisition by H.I.G. Capital in August 2025. Fifty5Blue is focused on helping advertisers, agencies, media owners and social platforms make better decisions on both their content and advertising strategies and […]
Nielsen, the audience measurement, data and marketing intelligence specialist, has introduced more than 200 new advanced audiences segments. They are available immediately via the company’s cross-media planning and measurement solution, Nielsen ONE. The new segments, which draw on Nielsen’s consumer insights solutions arm, Scarborough, cover many of today’s key advertising categories, such as automotive, retail, […]