FreeWheel, the technology platform for the TV industry, has announced the availability of its Performance Suite with solutions created for activation on its demand-side platform, Beeswax. The Performance Suite offers off-the-shelf, machine learning-based solutions, in addition to Beeswax’s customisable tools, designed to help buyers reach their campaign performance goals. “In Europe, CTV has seen a […]
Nielsen and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the US. The new integration provides a holistic view of campaign performance across publishers and platforms, and for the first time, enables cross-media measurement so that advertisers and agencies can compare ad performance on TikTok across […]
FreeWheel, the technology platform for the television advertising industry, has announced its new Contextual Marketplace that enables publishers to activate precise, contextual classification insights within streaming inventory so advertisers can target their media buys based on advanced, video-level insights. With this launch, KERV.ai, a leader in video analysis, performance and monetisation, joins the Contextual Marketplace, […]
Dalet, a technology and service provider for media-rich organisations, has announced that Raidió Teilifís Éireann (RTÉ), the national public-service media company in Ireland, has chosen Dalet to develop and implement a content management ecosystem. RTÉ’s CTO and Director of Operations, Richard Waghorn, commented: “This partnership with Dalet represents a significant step in the transformation of […]
Trusted Partner Network (TPN), the content security initiative, has announced that Deluxe Media, a creation-to-distribution media services company, has joined TPN as a new Service Provider Member. Deluxe’s membership with TPN reinforces its commitment as a security-conscious player in the media industry, which it has demonstrated through a series of proactive measures and investments in […]
Rakuten TV, the European streaming platform, has releasd its first Sustainability Report, detailing the company’s commitment to environmental sustainability, diversity, inclusion, and good governance. As the streaming industry faces increasing scrutiny over its environmental and social impact, Rakuten TV says it is taking new steps towards a more sustainable future. The report, which covers the […]
Nielsen has announced the launch of Advanced Audiences in New Zealand, (powered by Nielsen Consumer & Media Insights – CMI), which is backed by strategic integrations with a number of demand-side platforms (DSPs), with over 4,000 segments to use via advanced digital campaign targeting capabilities across the country. The Nielsen Advanced Audiences solution offers seamless […]
Italian digital infrastructure provider, Rai Way, has launched its first five Edge Data centres and new connectivity services, including a Content Delivery Network (CDN). This network of interconnected, regional data centres, built on a 6,000+ km fibre optic backbone, provides secure, low-latency colocation and value-added services, seamlessly integrating with hybrid and multi-cloud environments for businesses […]
ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]
The Advertising Research Foundation (ARF) has proposed a new framework for classifying how US households connect to TV. The new framework would replace the pay/BBO/OTA scheme the TV industry has relied on for years. Data from the DASH TV Universe Study, including the first wave of DASH 2024, underscore the continued mainstreaming of streaming television, […]