ProSiebenSat.1 moves content supply chain to the cloud
January 23, 2025
ProSiebenSat.1 Group is accelerating its digital transformation through close collaboration with Amazon Web Services (AWS) as its preferred cloud provider. The aim is to transfer the entire content supply chain from production to distribution to the AWS cloud. This accelerates both the development of new products, for example through the integration of artificial intelligence, and their launch.
Wolfgang Neubauer, Managing Director of ProSiebenSat.1 Tech & Services, commented: “The collaboration with AWS clearly contributes to our entertainment strategy: We want to establish our streaming platform Joyn as the leading superstreamer in the German-speaking region. The migration of content productions and our media supply chain to the AWS cloud are decisive steps in this direction. This will allow us to better respond to the needs of our users and implement new functions much faster, for example customised recommendations based on personal viewing habits or additional FAST channels.”
The transfer to the AWS cloud solution also enables ProSiebenSat.1 to react to market changes. With high user volumes, the required resources can be scaled as needed to ensure a smooth streaming experience at all times. At the same time, the cloud-based infrastructure guarantees highest system availability as well as security and compliance standards.
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