FreeWheel and VideoAmp, a media measurement company, have announced a deal to integrate VideoAmp’s advanced audience measurement and currency solutions into the Strata platform. VideoAmp’s measurement data will now be available to Strata clients, enabling more informed, data-driven decisions across US TV buys. Strata customers will now have the ability to transact and analyse ad […]

Video software provider, Synamedia, has announced that Hearst Networks EMEA, formerly A+E Networks EMEA, has partnered with Synamedia for cloud distribution of its linear channels, including The History Channel. Hearst Networks will use Synamedia SaaS-based Quortex PowerVu as a fully managed service, increasing the reliability of distribution to 10 affiliates across EMEA.  Hearst Networks selected […]

At Mobile World Congress, Rakuten TV, the European streaming platform, has announced that it is positioning itself as a key enabler for telcos looking to expand their content offering in the growing FAST market. Through Rakuten TV Enterprise Services, the company provides solutions for the launch, distribution and monetisation of FAST channels. After three years […]

Media Press, a specialist in sourcing multilingual TV and radio data, has expanded its metadata offering with the addition of Prime Video’s new linear Prime channel. Launching on April 17th, this channel will be available to Prime members in Germany and Austria, offering a curated selection of Prime Video original series, sports and other content. […]

Sky Media has announced the return of an expanded Sky Zero Footprint Fund for 2025. After taking a year off to refine the initiative, the fund is back with a new format and renewed commitment to drive change for a better planet through the power of advertising. Once again, Sky Media, the advertising arm of […]

ITV has announced a further ring-fenced £80 million (€96.7m) in commissioning spend for diverse projects over the next three years, and a doubling of the Diversity Development Fund (that helps develop qualifying ideas) to £1 million, following the success of the inaugural Diversity Commissioning Fund. The news comes as ITV publishes a report on the […]

AI-Media, a provider AI-powered captioning and translation solutions, has announced its collaboration with the England and Wales Cricket Board (ECB) to provide captioning services for their cricket fixtures. With their first season successfully completed, this partnership marks a milestone in enhancing the accessibility and inclusivity of cricket matches for all spectators. AI-Media began working with […]

Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has announced an initiative to expand its measurement of the YouTube content that people watch via TV sets. Barb has reported how people use a TV set to watch content on YouTube that’s distributed by TV companies since 2021. Working […]

Vevo, the music video network, has announced a partnership with AudienceProject, a provider of audience measurement and research solutions to leverage its SaaS platform for always-on cross-media measurement, including its new integration for YouTube measurement. With AudienceProject, Vevo can now measure the deduplicated reach and frequency of ad campaigns across its entire network – on […]

There has long been complaints from broadcasters and content providers about the lack of audience viewing measurement across the Middle East. Arabsat is looking to help plug the gap by entering a strategic partnership to “enhance real-time satellite audience measurement” with Audimatic. The collaboration aims to integrate Audimatic’s advanced real-time measurement tools with Arabsat’s satellite […]