NBC Universal is set to use TiVo to tell it how television viewers are using their digital video recorders and to introduce interactive commercials to the masses. The companies said they will use TiVo’s existing interactive advertising platforms as well as create new ones, and they will split some of the revenue the platforms could […]
News Corp’s Internet division plans to launch an online network to sell advertising across Rupert Murdoch’s media group and to other media companies as early as the first half of next year. Fox Interactive Media (FIM) President Peter Levinsohn told Reuters that the network, internally dubbed “FIM Serve,” is the subject of discussion across the […]
US broadcast channel IPTV has chosen Arqiva as its content distribution platform to expand into the European market. Arqiva recently acquired two teleports and fibre networks in the United States which offer direct access to Arqiva's distribution within the UK and Europe. With this new infrastructure in place, Arqiva has the ability to take content […]
From Colin Mann in London The BBC, ITV and Channel 4 are to launch a joint on-demand service, which will bring together hundreds of hours of television programmes in one place. The service is set to go live in 2008 and will offer viewers access to current shows and archive material. Plans will have to […]
Top Up TV, which provides premium TV content on UK DTT platform Freeview is to offer subscribers programmes from National Geographic Channel and The SCI FI channel. The channels join recently announced additions The History Channel and Crime & Investigation Network. This will be the first time that all four channels will be available to […]
The European Union expects to regulate online behavioral targeting next year, as protests over privacy concerns are stirring a potential backlash against recent marketing enhancements by social networks like Facebook. Reuters reported that the EU's data protection commission, known as the Article 29 Working Party, is preparing to devote time to the kinds of information […]
The Asia Pacific pay-TV industry has hailed an International Telecommunication Union (ITU) decision on the preservation of C-band spectrum for satellite TV services in Asia as “a long-awaited positive outcome on a contentious issue”. According to the Cable & Satellite Broadcasting Association of Asia (CASBAA), the decision taken by the United Nations-led ITU World Radio […]
Hong Kong’s two domestic free television stations, Asia Television Limited and Television Broadcasts Limited, will phase in digital terrestrial television (DTT) services from December 31st. Secretary for Commerce & Economic Development Frederick Ma said Hong Kong will be the first to adopt the national DTT transmission standard developed by the Mainland. The initial launch will […]
Warner Bros has announced it will be launching a number of branded, video-on-demand, non-linear channels on a subscription- and advertiser-supported basis over a variety of global delivery platforms. The on-demand and broadband models make financial sense, says Jeffrey Schlesinger, Warner Bros International's president. “The costs here are much lower than creating a linear channel. You […]
Research published by Informa shows that nearly 54 million digital TV households will be added in 2007, bringing the global total to 239 million. The report forecasts that digital penetration of TV households will reach 22 per cent by year-end. The North American penetration rate will exceed 68 per cent, with Western Europe at 52 […]