From Branislav Pekic in Rome Brazilian pay-TV operator Sky is to launch a pre-paid service based on a package of 35 TV channels (8 of them free-to-air) and 46 audio channels.In order to get "Sky Pré-Pago", the consumer needs to acquire the basic reception equipment (dish and decoder) for $187 (E120), including installation. One month […]
NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games next month. Besides giving advertisers a clearer picture of how much consumers are paying attention to the games, NBC hopes its research provides a comprehensive picture of how […]
On Demand Group (ODG), a subsidiary of SeaChange International, will provide an outsourced video-on-demand solution to the Hellenic Telecommunication Organisation (OTE). OTE, Greece's largest telco with 5 million fixed lines and over 700,000 broadband customers, has plans to extend its service offering and roll-out IPTV services to its customer base
From Branislav Pekic in Rome The commission responsible for evaluating the bids on Portugal's Digital Terrestrial Television (DTT) tender has given the green light to the project that Portugal Telecom plans to launch in the framework of Multiplex A that will carry free-to-air TV channels.Portugal Telecom now has 10 working days to accept the decision. […]
From Branislav Pekic in Rome The commission responsible for evaluating the bids on Portugal's Digital Terrestrial Television (DTT) tender has given the green light to the project that Portugal Telecom plans to launch in the framework of Multiplex A that will carry free-to-air TV channels. Portugal Telecom now has 10 working days to accept the […]
Independent retailers that have signed up to Digital UK's 'digital tick' scheme are providing a better service to prospective customers than those who have not, according to the switchover body. Even so a 'mystery shopper' exercise revealed a continued lack of knowledge, or ability to explain, the inability to record channels in addition to the […]
comScore has released data from the comScore Video Metrix service, indicating that 27.4 million UK Internet users viewed 3.5 billion videos online in March 2008. Google Sites, driven by the popularity of YouTube.com, attracted a 48 per cent share of all online videos viewed in the UK. BBC Sites ranked second with a 1.2 per […]
Arris and BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, have announced the completion of interoperability testing between the companies’ respective VOD delivery and addressable advertising systems. Built on the SCTE 130 open standard, these combined dynamic, targeted VOD advertising services will help operators and content providers rapidly derive additional ad revenues from […]
Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10 per cent of all ad spending across all media. With IDC’s Digital Marketplace Model and Forecast projecting 15-20 per cent annual growth throughout the forecast period, this share will reach 13.6 per cent by 2011 as Internet ad spending grows […]
News Corp is counting on its growing pay-TV businesses to offset any downturn in the advertising economy that would affect its television and print divisions, according to chairman Rupert Murdoch. Speaking after a global advertising conference, Murdoch flagged plans for further activity in the European pay-TV platform market after the company bought a 25 per […]