US online advertising and marketing spending will overtake print this year as traditional media spending continues to decline, according to a study by research company Outsell. Online spending is forecast to rise 9.6 per cent to $119.6 billion, while print spending will fall 3 per cent to $111.5 billion, according to a survey of 1,000 […]
From David Del Valle in Madrid Two million DTT devices will be sold over the next weeks in the final run to DTT migration to be completed on March 30th, according to a report by the research firm Gigaset. The DTT sales will surpass 1.3 million DTT devices sold in the last Christmas campaign as […]
Tata Sky has said it will roll out HD services and launching more interactive channels in India. The company will launch its HD service this year, ahead of Commonwealth Games to be held in October 2010. It will also introduce interactive channels in the gaming and education space. The company also plans to push personal […]
Media buyers’ primary objective for online video advertising campaigns is to deliver incremental reach to TV, according to research from Web TV Enterprise. Findings from the second bi-annual UK Online Video Advertising Market Report show that more than 40 per cent of media buyers now use video advertising campaigns for this purpose, indicating that TV […]
Australia's commercial free-to-air TV networks are putting their weight behind the launch of an electronic programming guide and an aggregated online catch-up TV service as part of their fight with pay-TV platforms. Robin Parkes, the chief executive of the free-to-air marketing body Freeview, has confirmed the launch of a Freeview-branded electronic programming guide in June […]
GlobeCast's newly launched Content Acquisition and Distribution division has signed a VOD distribution deal with ZN Animation, one of China's biggest animation producers, as well as general and popular entertainment content from Shanghai Media Group's subsidiary, WingsMedia. Under the deal, GlobeCast – the content management and delivery company and division of France Telecom, will enable […]
Despite a depressed economy, global pay TV markets continue to grow. According to the latest market data from ABI Research, they will expand by a quarter from 2009 to 2014. According to industry analyst Michael Inouye, cable will remain the largest pay TV platform, satellite the second-largest and telco TV the smallest (DTT aside), but […]
Archie Norman, the new chairman of ITV, has said that developing its own content would be crucial to the future of the commercial broadcaster, as full-year figures showed the company had returned to profit. Figures for the year to December 31st showed ITV turned to a pre-tax profit of £25 million (E27.5m) after a loss […]
Italian Prime Minister Silvio Berlusconi's government has approved lower advertising ceilings for pay TV that News Corp's Italian unit says will curtail its growth and that of other networks on Rupert Murdoch's satellite platform. New regulations will gradually limit the maximum amount of advertising per hour of pay television programming, to 12 per cent in […]
Eutelsat Communications has signed a major contract with Upstar Comunicações for satellite capacity for the broadcasting of Zap pay-TV platform, expected to launch shortly in Angola. Upstar Comunicações is a joint venture between Zon Multimedia, one of the leading Portuguese media groups ,and the Angolan group SOCIP. The five-year contract covers the lease of five […]