Samba TV, the specialist in AI-driven media intelligence, has announced a partnership with Aquila, a subsidiary of the Association of National Advertisers (ANA), to advance streaming video measurement within Aquila’s cross-media platform initiative. This partnership is a step toward building the industry’s first advertiser-owned, independent measurement solution capable of deduplicating reach and frequency across streaming […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced that dentsu is the first to deploy pause ad campaigns across PubMatic’s premium Connected TV (CTV) inventory. This collaboration comes as PubMatic’s CTV business surged by 50 per cent year-over-year last quarter, reaching 26 of the top 30 streaming platforms globally, and […]
Warner Bros Discovery (WBD) UK & Ireland has announced plans to launch a new-look TLC in the UK & Ireland. From January 2026, TLC will become a free-to-air (FTA) entertainment channel in the UK and will bring viewers a bumper line-up of scripted content including The Big Bang Theory and spin-offs Young Sheldon and Georgie & […]
Eighteen months after the decline in orders from TV platforms became apparent, the market is still at 75 per cent of its Peak TV, according to Guy Bisson, Executive Director at Ampere Analysis. “The continuing downturn is impacting all regions with, for instance, a 10 per cent decline in first-run scripted TV orders in Europe […]
Ofcom has issued new guidance to broadcasters about politicians presenting news, following its consultation on this issue. The media regulator says the guidance, which comes into force immediately, reflects the modern news landscape and sets guardrails for broadcasters who use politicians as presenters in programmes that include news. Specifically, the revised guidance explains the interaction […]
BBC Player has debuted on Movistar Plus+, offering viewers in Spain up to 700 hours of curated content on-demand from the BBC Studios catalogue. Curated specifically for the Spanish audience and available in Spanish, BBC Player features a mixture of drama, natural history, documentaries, lifestyle, and entertainment titles. Launch titles include Louis Theroux documentaries, Natural […]
In September, 1 per cent of Internet Service Providers (ISPs) saw an increase of 0.4 Mbps, 26 per cent rose by 0.2 Mbps, 72 per cent stayed the same, and 1 per cent decreased by 0.2 Mbps on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time Netflix […]
Mediapro has announced it will localise the NBA game feed in LatAm Spanish for all Latin America on behalf of Prime Video. The group—having recently announced its role in customising the US basketball league for Spain – will now also provide this service for all Spanish-speaking countries in the Americas, reaching a potential audience of […]
Paramount+ UK is partnering with HelloFresh in a cross industry collaboration that will bring entertainment and fresh recipes together. Launching this autumn, the six-week campaign titled One Menu. A Mountain of Entertainment will feature more than 50 HelloFresh UK recipes, inspired by Paramount+ UK content. From fan favourites such as Yellowstone and Star Trek, to hit […]
Formula 1 has announced a five-year deal with Apple to become the sport’s exclusive US broadcast partner from 2026. The news follows on from F1 The Movie, the Apple Original Film, which was released internationally in cinemas and IMAX venues in June and will make its global streaming debut date on Apple TV on December […]