iKO Media Group (iKOMG), a specialist in end-to-end broadcasting and teleport services, has partnered with China Global Television Network (CGTN) to distribute three of its flagship channels – GlobalBiz TV, China Travel and Discovery China – across iKOMG’s FASTonSAT, iKOFLIX and MENAFLIX platforms. The agreement enables CGTN to extend the international availability of its news, […]
Hellmann’s Meal Diamond campaign has emerged as the most impactful Super Bowl LX ad online, according to data compiled by Quantcast. The adtech firm tracked engagement across the open internet, which includes news sites and blogs. and – from this – identified the top five performing Super Bowl ad campaigns. Hellmann’s ad, starring Andy Samberg […]
Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as platform fragmentation, creative demands and regulatory uncertainty created real challenges for marketers. The 2026 Marketing Investment Framework & Decision Guide from Keen Decision Systems, a next-generation marketing mix SaaS company, analysed data from over 400 brands and […]
Canal+, which now controls South Africa-based pay-TV operator MultiChoice, has reportedly committed to trimming around Rand 7.5 billion (€400m) in its annual costs over the next few years. MultiChoice’s expenses budget topped Rand 46 billion in 2025 but recent renegotiated content supply deals will already have started to trim those fees. MultiChoice spent Rand 20.4 […]
Listeners across the UK stand to benefit as the government launches a review of the UK’s radio industry to ensure it continues to flourish as audiences increasingly shift to digital platforms. According to the Department of Culture, Media and Sport, radio remains the most trusted form of media in the UK, with more than 85 […]
Prmie Video reports that its non-English language movies and series are engaging global audiences more than ever, with an abundance of new titles in the pipeline that were presented at the inaugural Prime Video Presents: International Originals showcase in London. Introduced by Vice President of Prime Video & Amazon MGM Studios International, Kelly Day, and hosted […]
The Coalition for Innovative Media Measurement (CIMM) has announced its strategic priorities for 2026, which it says reinforces its commitment to advancing improvements, best practices, innovations and collaboration across the media and advertising industries. To support delivery of CIMM’s agenda, Dana McGraw (Disney) and Ben Hovaness (OMD) have joined Kate Sirkin (Epsilon) and Larry Allen (Comcast […]
Amazon Ads announced a new agentic AI tool, Creative Agent, that is says “empowers UK advertisers to easily create professional-quality ads for campaigns”. Within Creative Studio, advertisers can now click ‘chat’ to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in storyboard format, and produces video […]
TVision, a company measuring TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, have announced an expanded licensing agreement that delivers TVision’s person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data. TVision reports second-by-second attention and co-viewing for all major US […]
BBC Studios and Atmedia Group are entering into a new partnership, under which Atmedia will handle the advertising sales for BBC Earth in Hungary under agreement starting in April. BBC Earth presents stories from the natural world and scientific exploration in a local language version. BBC Earth seeks to inspire audiences by sharing the wonders […]