Data: TV audiences continue to drop in Italy
TV viewership in Italy remained relatively stable in H1 2024 compared to the same period in 2023. While overall daily viewership remained slightly above 8.55 million, prime-time audiences increased marginally by 0.5 per cent to 20.12 million, according to Italy’s Communications Regulatory Authority. However, compared to 2020, both daily and prime-time viewership declined significantly, by […]










