Motive Television’s subsidiary Adecq Digital (TV Anytime) has filed for a new patent for its Bestv technology. The patent, filed in Spain on February 11th but with plans to be extended throughout the EU, allows for “Ad Insertion Solution in a Push Environment”, says Motive. A statement from Motive says: “This highly developed technology enables […]
NDS is working with DirecTV, the US DTH prvider, to deliver addressable advertising insertion technology and enhanced audience measurement capabilities on the platform. NDS will deliver key elements of its NDS Dynamic suite of advanced advertising solutions including local DVR video ad insertion and advertising audience measurement capabilities. The NDS Dynamic components delivered to DirecTV […]
Speaking to advertising industry body ISBA in London Mike Darcey, COO of BSkyB, confirmed the operators commitment to targeted advertising and said Sky AdSmart – already used online with Sky Player – would be implemented via Sky +. He didn’t commit to a start date, though within 2011 has mentioned before. Darcey emphasised that advertising […]
Global marketing service group Omnicom has struck what it claims are industry-first partnerships with AOL, Yahoo and Microsoft, to gain direct access to the Internet companies’ consumer data. The deals, which follow a similar agreement with Google last year, will give Omnicom’s agencies the ability to target advertising to particular locations, ages and demographics across […]
In order to make sense of the new landscape for brands and agencies created by the convergence of TV and Internet, Yahoo recently partnered with Ipsos OTX MediaCT, surveying DSL-connected households in the US. The study focused on gauging consumer usage of Internet-connected TV devices, as well as attitudes around advertising on Yahoo!’s Connected TV […]
AOL Europe, part of web services giant AOL, has acquired the video distribution network goviral in a $74.1 million deal. In addition, $22.6 million of consideration will be deferred and paid over two years following completion. goviral distributes branded video content across the Internet for brands, media agencies, creative agencies, and content producers. goviral is […]
Korean satellite and hybrid services operator SkyLife and digital security and convergent media solutions specialist the Kudelski Group have agreed to form a joint venture to develop Advanced Advertising solutions, enabling operators to offer and monetise addressable and interactive advertising. The pair say that this will enable TV advertising to become more relevant and interesting, […]
Starcom MediaVest Group (SMG) and DirecTV, have unveiled an agreement in principle for SMG to assist DirecTV in delivering scaled, household-addressable advertising to customer households with DVRs. The deal, the first of its kind on a national level, will allow SMG to be the first agency network to provide its clients with the ability to […]
Canada’s Cogeco Cable has entered into agreements with INVIDI Technologies and Channel Zero to trial the INVIDI Advatar addressable targeted advertising system with TV broadcaster CHCH. The Advatar system enables television advertisers to deliver tailored messaging to individual households during a commercial break. This technology uses public domain demographic information to accurately pinpoint consumer needs […]
VOD service SeeSaw has launched Ad Selector in the UK, which enables users to choose the ad they watch before streaming a programme. In what the online TV service from Arqiva is claiming as “a landmark first for the UK,” consumers will have the opportunity to choose from three separate ads by an individual brand […]