BigBand Networks has unveiled its IP-based targeted advertising application. Operators using the application can increase advertising revenue generated from live TV that is delivered to both STBs and IP-connected devices. With its patented virtual zoning technique, BigBand has created a method for digital TV service providers to deliver ads based on targeting criteria most attractive […]
Online video advertising specialist smartclip has signed a pan-European partnership with the multi-platform music channel iConcerts, to integrate all video ads into its inventory. The partnership will see smartclip work with iConcerts as its preferred advertising partner, to sell video ads on multi-platform apps. The pair suggest that users can access over 1,000 live concerts […]
NAGRA, the Kudelski Group company, has acquired Sigma Systems’ Subscriber Information Service platform (SIS) business. As part of the business partnership, Sigma Systems will continue its product development and deployment support associated with the launch of the SIS business for NAGRA. “NAGRA is committed to enabling advanced advertising capabilities, addressability in particular, for service […]
Collective, a full service provider of media and technology solutions for display and video advertising, and Rentrak, a specialist in multi-screen media measurement, have announced the launch of TV Accelerator. They say TV Accelerator is an online advertising capability that enables advertisers to target audiences that viewed their TV advertising with online display and video […]
Ad network Smartclip is set to display targeted ads across international news channels after signing a pan-European agreement with online news broadcaster Livestation. The partnership sees Livestation inventory, includingstreams from CNN, BBC and Al Jazeera, integrated across Smartclip’s ad network, including its ad server for web-connected TVs. Livestation, whose channels are mostly free, has official […]
Orange has signed an exclusive partnership with Dailymotion to deliver an integrated-advertising solution targeting specific audiences and localised content on Dailymotion’s video-sharing platform. Dailymotion’s video sharing platform reaches 114 million unique visitors a month worldwide, and 20,000 videos are added daily. The Orange Advertising Network will have the exclusivity to monetise and represent Dailymotion’s video […]
Brewer Heineken has signed a multimillion-euro advertising contract with Google to target consumers in Western Europe, the US and emerging markets. “The deal with Google will mainly focus on distributing our commercials on YouTube, in order to reach our target groups of 20-somethings, but will also include promotions such as banners on Google,” said Heineken’s […]
TRA, a media measurement and analytics software company, and NDS have formed a partnership to market TV advertising accountability solutions. TRA will integrate NDS Dynamic Audience Measurement data into TRA’s patented Media TRAnalytics software to enable advanced reporting and analysis of return on investment for advertisers, agencies, networks and platform operators. “With TRA’s solution, advertisers […]
The more things change the more they stay the same? Is this the lesson of the last few years and the TV advertising market? For many years now niche channels have tried to deliver specialist audiences that have a higher value to advertisers than a mixed, mass audience. The results have been decidedly mixed. The […]
Speaking at IP&TV World Forum this morning Johannes Larcher, SVP International with Hulu, revealed the company turned over $260 million in 2010 and is forecasting $450 million for 2011 with a substantial contribution from Hulu+, the new subscription service. Larcher said that in 2010 30 million US users streamed over 800 milion pieces of content […]