Advanced Television

Targetted

Shazam poaches BBC’s Danker

Shazam the media engagement company, has hired Daniel Danker as Chief Product Officer.  In this newly created position, Danker will be responsible for leading the product expansion of the Shazam service which is used by more than 300 million people globally. Danker is General Manager of Programmes and On Demand at the BBC and has […]

March 25, 2013

Tesco launches personalised Clubcard TV

As revealed February 11 by advanced-television.com, UK supermarket retailer Tesco has confirmed the launch of Clubcard TV to its 16 million Clubcard loyalty card customers. Hundreds of movies and TV shows are available to watch for free online, with content specifically tailored to family and kids. Michael Comish, CEO of Tesco Digital Entertainment, said: “Clubcard […]

March 6, 2013By Colin Mann

ComScore: Online video market maturing

According to digital measurement and analytics specialist comScore, the coming year will present marketers with a range of opportunities to connect and engage with consumers. The findings are contained in the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile […]

February 15, 2013

Sky confirms targeted ads

BSkyB used its results to confirm the launch of targeted advertising to its customer base this summer. Its Cisco Videoscape (formerly NDS) AdSmart technology stores the ads on the set-top box and then delivers different ads to those watching the same live programme using criteria selected by the advertiser. “A high street bank could show […]

January 31, 2013

Gracenote and INVIDI team for targeted ads

Gracenote is teaming with INVIDI, a specialist in advanced television advertising solutions, to develop an addressable advertising system that can identify what TV programmes and commercials viewers are watching in real time and determine which commercials should play next. Typically TV viewers experience the same commercials regardless of their household needs, income or unique profile. […]

January 21, 2013

66% mobile phone video usage in-home

Research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence suggests that 63 per cent of digital video screening on mobile phones does not happen on-the-go, but rather at home. Over a third (36 per cent) of these home-based digital video activities happen in a room where a second screen – […]

December 17, 2012

Sky targeted ads next summer

Sky followed up Virgin’s new commitment to targeted advertising with its own promising AdSmart from next summer. Sky AdSmart will launch in seven million homes on Sky’s wholly owned channels, and will offer advertisers up to 90 different attributes including age, region, financial outlook and affluence. Jamie West, director of AdSmart and commercial development, told […]

November 30, 2012

Virgin renews target advertising commitment

Virgin Media says it will start targeted advertising ‘soon’ but that it would launch a full-scale service in 2013. Virgin originally promised targeted services for the second quarter of 2012 – see here Mark Brandon, commercial director of Virgin Media told the Future TV Advertising event that the operator would leverage data provided by third […]

November 29, 2012

C4 and Capablue: Second screen ads are the future

Capablue, a specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers. Having […]

November 29, 2012

NAGRA, Kantar Media subscriber behaviour collaboration

NAGRA, the digital TV division of the Kudelski Group and audience research and competitive intelligence specialist Kantar Media are to collaborate in the area of subscriber behaviour, with the aim of enabling service providers to gain a deeper understanding of subscriber viewing habits across devices and provide a richer and more personalised viewing experience. The […]

November 28, 2012