The first-ever US study into the impact of Smart TV advertising and consumer behaviour highlights the opportunity that Smart TV provides advertisers to reach a differentiated audience, validating why Smart TV is an essential component to complementing current TV media plans. Digital video brand advertising solutions provider YuMe and Smart TV pioneer LG Electronics conducted […]
Amagi Media Labs say they have a unique Cloud-based TV broadcast infrastructure that’s potentially able to change the way transmissions are made. They have secured a deal with India’s Viacom-18, the local joint-venture between Viacom and Network-18. Unilever’s Hindustan operation will use Amagi’s technology to “micro target” viewers on Viacom’s Nickelodeon channel in India. Amagi […]
Channel 4 is to debut “dynamic personalised video ads” service Adapt on the 4oD on-demand service. The first client is car maker Vauxhall. In what Channel 4 claims is a “UK media first” the ad format will allow advertisers to serve different ads to viewers registered with Channel4.com based on their age and gender. The […]
Following rumours mid-July, AOL has confirmed it is to acquire programmatic video advertising platform Adap.tv for $405 million, which AOL says gives it a leading position in premium and programmatic video advertising. Announcing the deal, AOL says that Adap.tv brings it: The only complete global programmatic video technology stack for publishers and advertisers across all […]
Media engagement company Shazam has announced that America Móvil, the largest telco in the Americas, controlled by Carlos Slim, the world’s richest man, has invested $40 million in the company, with the pair formalising a strategic business collaboration for the Americas. The investment will help accelerate Shazam’s ongoing growth in music, continued expansion into television […]
Following the news that Facebook will launch video ads into people’s news feeds in July, visual classification company WeSEE conducted a poll to see what users thought of these plans. Findings include: – 68 per cent of people say that receiving irrelevant video ads on Facebook would make them inclined to use Facebook less. – […]
Recognising that historically, media companies have needed to juggle separate back-end systems for managing live online events and the rest of their premium video assets, white-label video publishing company thePlatform has introduced a single Web-based console to schedule and manage live signal acquisition and encoding, handle dynamic advertising insertion and metadata creation, and automatically archive […]
Multi-screen video and brand advertising platform smartclip and Samsung Electronics have agreed a global advertising partnership for Samsung Smart TVs and Blu-ray players through Samsung’s digital advertising platform, Samsung AdHub. Samsung AdHub has been supporting advertising on smart devices including smart phones, tablets and Smart TV devices, and smartclip will be a key partner to […]
Shazam the media engagement company, has hired Daniel Danker as Chief Product Officer. In this newly created position, Danker will be responsible for leading the product expansion of the Shazam service which is used by more than 300 million people globally. Danker is General Manager of Programmes and On Demand at the BBC and has […]
As revealed February 11 by advanced-television.com, UK supermarket retailer Tesco has confirmed the launch of Clubcard TV to its 16 million Clubcard loyalty card customers. Hundreds of movies and TV shows are available to watch for free online, with content specifically tailored to family and kids. Michael Comish, CEO of Tesco Digital Entertainment, said: “Clubcard […]