Multiscreen ad management company DG and Cognitive Networks, a provider of real-time services that power Enhanced TV on Smart TVs, are teaming up to benefit marketers looking to serve interactive ads on TV. Using automatic content recognition (ACR), Cognitive Networks identifies ads on TV and then, through DG MediaMind’s technology, automatically displays an on-screen option […]
Media consultancy Decipher has called for the creation of a new ad network to support the UK’s free-to-air TV industry. Launching a report – The Failure Of Future Ad Tech in the UK – at the Future TV Advertising Forum in London, Decipher suggests that the next round of TV innovation in the UK is […]
In an initiative aimed at delivering content providers and pay-TV service providers a comprehensive advertising and audience data platform that can enable relevant and coordinated advertising campaigns across all devices, BlackArrow, a worldwide provider of TV advertising and data solutions, and Ericsson are partnering to bring advanced advertising capabilities to Ericsson’s solutions for TV Anywhere […]
Videology – a video advertising platform provider for advertisers, agencies and publishers – has confirmed the signing of a new deal with digital marketing technology company AudienceScience that sees Videology selected as the first video platform to be granted access to its data. The agreement gives Videology’s agency and advertiser partners access to behavioural and […]
YouTube parent Google has signed its biggest cross-media advertising deal with MediaVest, part of Publicis, emphasising the shift of ad budgets to digital media including YouTube and mobile apps. MediaVest, whose clients include Coca-Cola, Honda and Walmart, has committed to spending tens of millions of dollars over the next year to buy advertising on YouTube […]
Videology, a video advertising platform provider, has announced the European availability of an enhanced contextual video targeting solution for advertisers and agencies using Videology’s programmatic buying technology. Working with contextual video data partner TriVu Media, a provider of broadcast-style advertising data for online video, Videology will use TriVu’s TVm Index data to bolster its Xtract […]
Civolution and Optimal, Inc., the leading social advertising and analytics platform and maker of Open Signals, announced a partnership allowing brands and agencies to buy Facebook ads in complete synchronisation with TV commercials. Optimal and Civolution worked together on the first campaign using this product for a client’s upcoming entertainment launch. “We were blown away […]
Videology – a video advertising platform for advertisers and media companies – has released a new report shows targeted digital video drives a significant increase in sales metrics, increases overall advertising effectiveness, and offers a viable option to complement TV campaigns for local auto dealers. Videology’s objective in this research analysis was to quantify digital […]
Scripps Networks Interactive is launching ulive, a new digital lifestyle video site (www.ulive.com) and distribution network. ulive combines videos from all of Scripps’ brands – HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country – plus more than 70 new original video series from Scripps’ talent and social media stars and […]
STV, Scotland’s leading digital company and commercial broadcaster, is working with content replacement technology provider Yospace and video ad serving and management specialist Videoplaza to deliver targeted ad content for simulcast, live streaming and VoD, in a UK first. Using Yospace’s seamless content replacement solution will allow STV to dynamically manage its ad inventory during […]