Microsoft is launching its Video Network in the UK, which will allow advertisers to buy pre-roll video ads programmatically across its MSN content portal, along with 350 publishers that are part of the network. Rival Google owns YouTube while AOL boasts web advertising platform Adap.tv, which this week launched a programmatic network. Microsoft is aiming […]
A research company working with Facebook is releasing a study showing how data from the social networking site can be used to better target and buy television commercials. The analysis of public Facebook data by 4C, which has been applying computations science to big data for 20 years, found connections between the brands people interact […]
Anne Sweeney, President of Disney-ABC Television Group and Co-Chair, Disney Media Networks, has said that rather than going through a period of creative disruption, the TV industry is going through creative transformation. Delivering a Keynote Address at the FT Digital Media Conference in London, Sweeney, who is to step down from her role in January […]
Cox Media, the advertising division of Cox Communications – the third-largest US cable TV company – has announced the commencement of new addressable advertising trials as part of an ongoing strategy to develop advanced advertising products and new programmatic sales capabilities. Cox Media and INVIDI Technologies Corporation are engaged in an exploratory agreement to measure […]
Social network giant Facebook has announced that video adverts will soon start appearing on its users’ News Feeds, following months of testing. In a blog post, Facebook product marketing manager Susan Buckner wrote: “In December, we started testing Premium Video Ads as a way for advertisers to drive branding objectives on Facebook. Starting today, we’re […]
Immersive advertising specialist Innovid has been selected by ad server and measurement platform Atlas Solutions as the technology platform to deliver advanced video advertising anywhere. Through the partnership, Atlas and Innovid will align systems to provide Atlas’ current and future worldwide advertising agency clients with direct access to deliver addressable and interactive video ads while […]
Digital measurement and analytics specialist comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform. “We’re deeply committed to creating […]
NBCUniversal and Comcast have formed a partnership to launch ‘NBCU+ Powered by Comcast – a suite of advertising products designed to increase the effectiveness of media buys through consumer segmentation, advanced analytics and targeting. The products offer advertisers a two-part advantage, the company said. First, the ability of advertiser to match their own consumer data […]
Specific Media has launched TV Audience Segments (TVAS), a targeting solution that allows advertisers to accurately reach online users based on their TV viewing. By fusing data from trusted industry sources, notably Nielsen and BARB (Broadcasters’ Audience Research Board), the solution allows for a robust cross-media campaign. The solution enables advertisers to accurately extend TV […]
More than 40 brands, including some of the biggest consumer brands in Britain, have signed up for Sky’s new tailored advertising service Sky AdSmart, which has now launched following a successful six-month trial. Major household names using the service include Tesco, Royal Bank of Scotland, American Airlines and Audi. Brands including Citroen and Dial-A-Flight have […]