Recognising consumers’ desire to view content in alternative ways to traditional TV, digital experience specialist Adobe has revealed an end-to-end offering with Adobe Primetime that extends the solution to help drive audience acquisition, engagement and monetisation across every screen and platform. The new offering delivers more personalised TV and ad experiences directly to consumers via […]
Suggesting the deal represents a turning point in the business of television and advanced currency, broadcaster Viacom and cross-platform measurement company comScore have agreed a multi-year partnership for cross-platform measurement, which marks the first cross-platform deal for the newly merged comScore and Rentrak. Viacom will have deep access to comScore’s robust set of cross-platform measurement […]
Sky Media has chosen Yospace to provide a dynamic advertisement replacement solution for Sky Go, its ‘TV everywhere’ service in Europe. In addition to enabling dynamic ad serving on Sky Go Linear for the first time, Sky is now also able to reproduce the key targeting benefits of its successful Sky AdSmart technology across connected […]
Sky has invested $10 million (€9.25m) in DataXu, a provider of programmatic marketing analytics, data management and media activation software. According to Sky, the investment is the latest example of the company taking equity shares in innovative companies, bringing new ideas, insight and services into its business. Based in Boston, Massachusetts, DataXu partners with advertisers […]
Expanding a relationship made public in April 2015, media and entertainment industry technology solutions provider Imagine Communications is working with Hewlett Packard Enterprise (HPE) to enable communications service providers (CSPs) and other broadcast and media companies to construct video production, playout and distribution facilities that deliver unprecedented scale, flexibility, performance and reliability. The strengthened relationship […]
OTT provision is now part of the mainstream – but is also still evolving rapidly. All TV providers, pay and FTA, now feel obliged to supply catch up and back catalogue services. Mainly they are cost centres without much prospect of becoming profit centres. What next? And where will the money come from? Advanced Television […]
Modern broadcasters already distribute video content via as many as 30 delivery points, but most have yet to realise the true value of ad placements within many of these opportunities, according to analysis from video inventory management platform, SpotX. With dozens of potential content delivery points existing across multiple screens, the task of monetising what […]
TiVo Research and Analytics and Viacom have formed a new strategic alliance focused on advancing Viacom’s proprietary data and advertising solutions. Viacom’s data and ad products have led the industry in recent years with predictive tools such as Vantage and Echo Social Graph that hyper-target consumers. The first such alliance for TiVo with a media […]
Connected TV, a source of streaming video that the industry has been slow to monetise via advertising, is moving into the programmatic realm as barriers to integration dissolve. The amount of CTV inventory available to programmatic advertisers is expected to surge throughout the remainder or 2015, with video inventory management platform SpotX partnering with two […]
DISH Media Sales – the unit that provides advertising sales for pay-TV provider DISH Network – has turned on the pay-TV industry’s first impression-by-impression programmatic marketplace for linear television. DISH Media Sales’ proprietary supply-side platform is designed to seamlessly integrate with the existing digital ecosystem, allowing for 360-degree consumer reach across viewing experiences. The marketplace […]