Bloomberg Media has announced a range of ad tech tools, designed to provide commercial partners in EMEA with a best-in-class technology suite to reach a high-value audience with the right content in the smartest and most effective way yet. These tools will enhance the commercial offering from Bloomberg Media for advertisers seeking to access an […]
Sky Media, the advertising sales division of Sky, has launched Sky AdVance, designed to allow advertisers to connect journeys across screens so that audiences see the right ad, at the right time, in the right sequence and on the right screen. According to Sky Media, until now, multi-platform campaigns have been more integrated in conception […]
Mobile audience intelligence company NinthDecimal has launched LCI TV in partnership with TiVo Research, a subsidiary of TiVo. Through the integration of TiVo Research’s TV viewership data and NinthDecimal’s mobile audience intelligence and location data, the partner solution establishes whether exposure to a TV commercial correlates to incremental foot traffic to a brand’s physical location, […]
Rentrak the specialist in precisely measuring movies and TV everywhere, announced a partnership with AMC Networks to develop cross-platform analyses of program viewing by integrating viewing behavior from Rentrak’s massive and passive television and Video on Demand information with census-level video viewing collected from AMC’s digital platforms. The combination of Rentrak information and AMC digital […]
At a time when advertisers are seeking to reach consumers via the continuously fragmenting TV ecosystem, Symphony Advanced Media has launched VideoPulse, which it claims is the first single source TV multi-platform measurement service for advertisers, agencies and media companies. VideoPulse captures and provides in-depth insights into consumer media usage in real-time from over-the-top (OTT), […]
Data-driven advertising platform Watchwith plans to enable TV networks to deliver in-programme advertising relevant to the context of their shows. It says that for the first time ever, networks will be able to automate the deployment of in-programme ads against metadata within shows, at scale. Watchwith says that its ability to identify details within a […]
Channel 4 has introduced a new digital ad product for its VoD service All 4 which allows brands to target viewers sequentially in real-time. O2 and Vauxhall are the first partners for ‘Ad Journey’, which enables advertisers to serve different creative using data already held by them. O2 are using Ad Journey with their campaign […]
The TV industry must focus on the unification of two distinct content business models – broadcast and unicast – to capture the shifting advertising budgets, according to a new whitepaper – Programmatic TV Guide For Sellers: A Focus on Holistic Audience Monetizationfrom – produced by video inventory management platform, SpotX. Instead of debating the merits […]
Online mobile photo-sharing, video-sharing and social networking service Instagram has revealed at the DMexco digital marketing event in Cologne that it will feature direct response, 30-second video ads and integration with Facebook. According to IHS Technology senior analyst Eleni Marouli, the introduction of a 30-second ad demonstrates once again that advertisers are more comfortable with […]
Spend on Connected TV is set to increase, as almost half of current connected advertisers plan to allocate more funds to the medium in the coming year, according to the ANA/BrightLine 2015 survey report, The Connected TV Opportunity. Key findings from the study include: