UK television audience measurement body BARB has launched an integration with IPA TouchPoints. This means that all of BARB’s daily audience data can now be analysed by IPA TouchPoints classifications, helping media agencies, advertisers and broadcasters to understand more about viewers through a wider range of behavioural definitions. The data integration has three major benefits: […]
Insys Video Technologies has announced API integration across all of its solutions with AWS Elemental MediaTailor from Amazon Web Services (AWS). Insys Video Technologies provides a range of solutions and services enabling media companies to deliver and play live and recorded videos on any network, while keeping content secure and ensuring high quality. Thanks to […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, and IRIS.TV, a video intelligence platform for broadcasters and publishers, have announced that Comscore’s brand safety and contextual categorisation segments are now available for activation in IRIS.TV’s Contextual Video Marketplace. This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for […]
In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER), an asset management solution for TV and video ads. As revealed in the company’s latest Video Benchmarks Report, 49 per cent of all video ad impressions were served to CTV platforms in 2019 – more […]
Sports fans are willing to pay more for streaming live sports, but only if it provides better access to the sports teams and leagues they are interested in, according to the findings of an international survey, commissioned by content and advertising technology specialist Verizon Media, into what fans want from services that let them stream […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services, has announced the release of the HbbTV specification for targeted advertising (HbbTV-TA). The landmark move will set a standard for broadcasters and the advertising industry to create new business models and generate new revenue sources by […]
Findings from independent marketing and media consultancy Ebiquity suggest that linear TV is set to see around a 21 per cent fall in overall adult commercial impacts for advertisers by 2025. While brands can build incremental reach using online video, there is significant room to drive quality. The video-focused cross media measurement
Premium digital advertising technology company PubMatic has released findings from a study commissioned with Forrester Consulting around global video ad monetisation trends. In an effort to better understand how publishers’ needs are evolving, the research provides insight
JW Player, the independent video platform, has announced an integration with Oracle Data Cloud to strengthen JW Player’s video ad targeting solution, ensuring brands have relevant and suitable inventory for their customers. This integration enhances the JW Player solution by providing transparency across video formats for brands who are increasingly focused on contextual targeting for […]
FreeWheel, a Comcast company and advertising management solution, has launched its first Video Marketplace Report specifically for Europe, focusing on video advertising in Q3 2019. The paper shows a continued upward trend in premium video with ad views increasing 10 per cent year-on-year. This rise is driving investment in “growth platforms” such as connected TV […]