Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, has announced that Ryff, a market-leading technology company specialising in dynamic digital product placement, will utilise Whip Media’s real-time consumer insights and engagement data to develop targeted product placement opportunities for its brand partners. Using CVM Insights, Whip Media’s […]
Ad-supported streaming technologist and service provider Future Today has confirmed that its Channel-as-a-Service (CaaS) solution is now available to major brands – retail, CPG, travel, insurance, auto, QSR, and beyond – to help them take advantage of the connected TV (CTV) boom. According to Future Today, as CTV viewership reaches new heights, brands have an […]
Findings from The Future Viewing Experience, an appraisal of the near-term future of the TV and video landscape from data and analytics company Kantar, suggest there are significant opportunities throughout the ecosystem, despite increasing complexity. Focusing on the delivery of video content and advertising and the evolution of viewer experiences and behaviours, the report outlines […]
Open web recommendation specialist Taboola has revealed the findings of an independent Multichannel Brand Impact study from data, insights and consulting company Kantar which measured the effectiveness of video advertising within native environments against other environments, as it relates to helping reach brand impact goals. Key findings include: Native video ads in the open web […]
DirecTV Advertising and Yahoo have formed a strategic partnership with the aim of unlocking new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, the pair are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working […]
Findings from a study by CTV advertising and marketing technology platform Digital Remedy suggest that marketers are increasingly turning to CTV/OTT to reach audiences. “The growth we are seeing in the DTC space is remarkable – and while DTC marketers recognise the potential of CTV/OTT, many of them are just beginning to allocate spend there,” […]
Advertising delivery, personalisation and measurement specialist Innovid has launched its TV measurement platform for converged TV – InnovidXP – which it says demonstrates the company’s commitment to measurement innovation with the first unified cross-platform solution directly integrated with ad serving data and creative personalisation. Driven by over one billion TV impressions processed daily and delivered […]
The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser, recommends that advertisers allocate 20 per cent to 30 per cent of their premium video budget towards streaming, and the rest to traditional TV. “The TV advertising landscape is incredibly complex now, and there are more players in the space than ever,” said […]
Cross-platform media evaluation specialist Comscore is adding connected TV (CTV) measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022. As a result, Comscore says it is the first international […]
GroupM, WPP’s media investment group has announced the launch of Finecast at its headquarters in La Matriz, Spain. Finecast is an addressable TV company which enables advertisers to personalise ads across on-demand, linear and live streaming TV environments. The new technologies and possibilities for advertising in the TV environment (advertising across Linear, Connected TV, HbbTV […]