ITV has launched a new tool for advertisers – Automated Contextual Targeting (ACT) – providing insights into moods, objects and moments in programmes they can use to fine-tune campaigns. Developed by ITV’s AdLabs advertising innovation group, ACT has launched with Boots and Sainsbury’s as pioneering launch partners, and will soon be available via Planet V […]
Findings from research firm Horowitz’s study, FOCUS Asian: State of Consumer Engagement 2022, indicate that only 34 per cent of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45 per cent) and Latinx (44 […]
Converged TV advertising delivery, personalisation and measurement platform Innovid has integrated its capabilities for UK and Germany-based clients with advertising technology specialist The Trade Desk in a move that provides independent, automated incremental reach analysis through The Trade Desk platform. Powered by the InnovidXP measurement platform, selected users of The Trade Desk will now have […]
Omnichannel ad exchange specialist Sharethrough is expanding its CTV Ad Enhancements Suite with the launch of countdowns and sports tickers to improve attention, promote action and drive campaign results. Sharethrough’s CTV ad enhancements are designed to address the ongoing attention challenge advertisers are looking to tackle by providing viewers with information that they would otherwise […]
Netflix has revealed Q3 results that it says “slightly exceeded” its forecast. Global subscriber numbers were 223.09 million, up from 220.67 million in Q2, following two quarters of declines. Revenue of $7.93 billion (€8.64bn) and earnings per share of $3.10 also exceeded forecasts of $7.84 billion and $2.19. “After a challenging first half, we believe […]
Pearl TV, the coalition of US broadcast companies transitioning to NEXTGEN TV, is expanding expanded support for digital video advertising technology in its Web TV platform, RUN3TV. It brings digital advertising capabilities equivalent to the web and connected TV, and is a key driver for broadcaster’s return on investment in NEXTGEN TV services. Now with […]
Netflix has revealed further details of its lower-priced, ad-supported plan. In a Blog post, Greg Peters, Chief Operating Officer and Chief Product Officer, said the company is “excited” to launch Basic with Ads — its ad-supported plan — in November. The plan will cost £4.99 a month in the UK and launch on November 3rd […]
LG Ads Solutions, the connected TV (CTV) and cross-screen advertising service, has opened a London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the region, enabling what it claims is superior targeting and addressability for CTV advertisers. “We […]
Pixalate, the fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through the first half of 2022. The report provides a deep dive into open […]
ITV Chief Executive Carolyn McCall has suggested that the commercial PSB’s planned ITVX AVoD service, set to launch in Q4 2022, will enable it better to connect with and retain the viewership of key, younger demographics. Asked by journalist and presenter Amol Rajan, in conversation at the RTS London Convention 2022, as to the difference […]