Vidmob, the creative data company, has revealed key findings from a Forrester Opportunity Snapshot study, Maximize Media Impact With AI-Driven Creative Insights. The study, commissioned by Vidmob and conducted by Forrester Consulting, highlights the importance of creative quality and measurement in maximising advertising effectiveness, including approaches and tools used by B2C marketing leaders to predict […]
The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3 per cent to £9.2 billion (€10.9bn) during the first three months of 2024 – setting a new high for a first quarter period. Data reveals this rise was almost three percentage points (pp) ahead of forecast, due to stronger-than-expected online growth, with online […]
Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on connected TV (CTV). By teaming with Peer39, a provider of contextual suitability and quality solutions for modern marketers, these Gracenote-powered contextual CTV categories will be available on Peer39 […]
Kantar, the evidence-based insights and consulting company, has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Disney+ took the top spot from Apple TV+ for new subscriptions in Q2 2024 with a 19 per cent share, whilst Netflix’s Baby Reindeer was identified as the most enjoyed series in the quarter. […]
Akamai Technologies, the cloud company that powers and protects life online, has announced that Yospace is the latest organisation to join the Akamai Qualified Compute Partner Program as an Independent Software Vendor (ISV). Yospace provides dynamic ad insertion for media companies around the globe. As an ISV in the Akamai Qualified Compute Partner Program, Yospace […]
Netflix has reported that its advertising-supported memberships grew 34 per cent during the second quarter compared to the year-earlier period. The SVoD operator’s paid memberships rose 16.5 per cent year over year to 278 million. This marks one of the last updates Netflix will release regarding its membership numbers. The streamer said its ad-supported memberships […]
US TV ad impressions on streaming and linear TV dropped 3.73 per cent to 4.23 trillion in the first half of 2024, according to iSpot.tv. Linear primetime impressions were up 2.62 per cent from a year ago with ABC, CBS, NBC and Fox accounting for 262 billion ad impressions and generated $3.97 billion of the […]
Consumer research platform Attest has released the findings from its fifth annual US Media Consumption Report which provides insights into how Americans’ habits across television, audio, news, and social media continue to evolve. TV & Streaming Trends (Most) consumers are spending less time watching, while live TV continues to plummet • Attest’s research finds that […]
Advertising intelligence company AdImpact has launched an industry-wide TV intelligence platform, building off the foundation established by AdImpact’s political advertising intelligence, that brings broadcast, cable and CTV advertising and market intelligence at the local level to advertisers across industries. Given the increasing fragmentation of the television industry with the proliferation of CTV, advertisers and media […]
Despite economic headwinds, technological disruption and increased geographic and industry competition, the global entertainment & media (E&M) industry has continued to grow in 2023, with total revenues rising 5 per cent in 2023 to $2.8 trillion – outpacing overall economic growth cited by the IMF – according to PwC’s Global Entertainment & Media Outlook 2024-28. […]