A white paper from Parks Associates, produced in partnership with JW Player (JWP), reveals streaming service providers operate in a video market expanding into increased complexity and changing viewer habits. Parks Associates research shows an increase in video viewing – now 67 per cent of consumers watch social video, 50per cent watch free ad-supported video, […]
MAVTV, the media platform for motorsports, powersports and automotive programming, is launching MAVTV GO, its new direct-to-consumer streaming service. Developed in partnership with Endeavor Streaming, a specialist in premium video distribution, MAVTV GO brings motorsports fans worldwide access to original shows, live racing, race recaps, documentaries and a library of VoD content that includes archive […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has released a report titled The Inclusive Screen: Black Americans, based on a survey of nearly 1,500 Black and African American CTV users, the report found that CTV is a pivotal environment for advertisers to connect with Black Americans in personalised and impactful ways. The […]
Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats that achieve cost-effective reach. “These new products and improvements offer partners compelling ways to reach the Snapchat audience,” the company wrote in a blog post. “And […]
Channel 4 Sales has announced TUI as the sponsorship partner for Married at First Sight UK season 4, which returns to the UK later this summer. The global leisure and travel company will team up with the hit reality show, with the TUI brand featuring on E4 and Channel 4 streaming, and across E4 and […]
WARC has released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12 months, together with practical guidance for advertisers evolving their programmatic and ad tech capabilities. Programmatic advertising is digital advertising that is bought, sold and placed using automated technologies and algorithms. The report highlights key […]
TV ad measurement company iSpot has received industry certification from the US Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering critical areas of the cross-platform TV advertising industry. In addition to receiving certification for overall transactability, iSpot’s latest measurement methodology, iSpot Data Connect, has been deemed ready for scalable transactions in all […]
Cyber safety company White Bullet has announced a partnership with FreeWheel, the technology platform for the TV advertising industry, to advance a clean and efficient advertising ecosystem. With this agreement, White Bullet will enable FreeWheel to provide media buyers with additional risk protection, brand safety, and full transparency on ad placement and digital supply chains. […]
According to Mediaocean’s upcoming 2024 H2 Market Report, social media, digital display/video and Connected TV (CTV) are still the fastest growing channels, seeing a steady increase in investment that matches consumer engagement and time spent. In H2 2024, 66 per cent of survey-takers said they are planning to increase social media spending, 64 per cent […]
Football continues to dominate the payments sector in 2024, with 140 deals totaling $371.6 million (€340.2m) annually. Mastercard’s $195 million sponsorship of the UEFA Champions League highlights the game’s commercial value. UEFA’s substantial annual expenditure, followed by FIFA and other major leagues, reinforces the sport’s global appeal. Visa also makes a strong impact with high-profile […]