DirecTV Advertising, a specialist in addressable TV solutions, and Publicis Media, the media division of Publicis Groupe, has released a study titled Premium, Defined: Long-Form Content Drives Ad Success. The joint study was fielded by Vital Findings in May 2024 and uncovers consumers’ definition of premium content and their sentiment towards the ads that appear […]

Revry, the LGBTQ+ streaming network, has announced the release of a study conducted in collaboration with Nielsen, revealing significant findings about the purchasing behaviours, brand loyalty, and advertising perceptions of LGBTQ+ consumers in the grocery and household items market. The study, conducted in June 2024 as part of the Revry LGBTQ+ Streaming Audience Insights powered […]

Nexxen, an advertising technology platform with expertise in data and advanced TV, has announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (ACR) data segments – available exclusively from Nexxen – this integration offers clients advanced cross-channel and cross-device targeting capabilities, for more efficient media […]

UK commercial PSB Channel 5 and its free streaming service, My5, will relaunch in 2025 under a unified parent brand of 5 across linear, streaming and digital platforms – giving its audience access to its range of programming and content, wherever and whenever they want it.  As part of the relaunch as 5, the free streaming […]

In Netflix’s second year of Upfront negotiations – after entering the advertising business in 2023 – the streamer said it closed deals with all major holding companies as well as independent agencies, and reported a 150+ per cent increase in upfront ad sales commitments, which was “in-line with expectations”. Amy Reinhard, President of Advertising at […]

Yospace, the leader in dynamic ad insertion, will be showcasing the power of its technology to scale for major global events at this year’s IBC event in Amsterdam (RAI Amsterdam Convention Centre, September 13th-16th). Yospace will showcase insights from a big Summer of Sports, which demonstrate the sheer scale of addressable advertising in the streaming […]

Sports-first live TV streaming platform FuboTV has been successful in stopping the launch of The Walt Disney Company, Fox and Warner Bros Discovery’s Venu Sports joint venture (JV) after its request for a preliminary injunction was approved by the US District Court, Southern District of New York on August 16th. The company describes the ruling […]

Go Addressable, a trade organisation dedicated to furthering the growth of addressable TV, has published research that highlights the value of addressable TV advertising, or the ability to serve targeted ads to specific households or users based on deterministic identifiers, amid signal loss and evolving viewership habits. Advertisers today can at times face difficulties reaching […]

Research from Future Today, a specialist in delivering CTV ad-supported solutions, has found that 91 per cent of US parents believe brands that who advertise on kids/family content are more trustworthy than brands that advertise on other types of content. Future Today partnered with The Insights Family to understand how families consume FAST content, including […]

Paris 2024 Olympics insights from Yospace, the dynamic ad insertion company – and gathered from ad-funded broadcaster customers across four continents – show that it stitched 4 billion one-to-one addressable ads during the event’s 19 days. The findings reveal surges in viewership for key moments that drove long streaming sessions as viewers were drawn in […]