OKAST, an SaaS provider of white-label live, VoD streaming platforms and FAST channels, has partnered with Broadpeak, Titan OS, and Impresa to establish the ASAP4EU (Advertisement Solutions and Analytics Platform) Consortium. This initiative aims to introduce an advance interactive advertising solutions for FAST and AVoD across Europe. The Consortium is focused on delivering a technology […]
Statara Solutions, a data analytics and customer intelligence solutions provider, has announced a partnership with Proximic by Comscore. This collaboration will integrate Proximic’s viewership-based contextual targeting data into Statara’s Media Platform, significantly enhancing planning and buying capabilities for connected TV (CTV) and cross-platform campaigns. “We are thrilled to partner with Proximic by Comscore to bring […]
An investigation by the UK’s Competition and Markets Authority (CMA) has provisionally found that Google is using anti-competitive practices in open-display ad tech, which it believes could be harming thousands of UK publishers and advertisers. As set out in a statement of objections issued to Google, the CMA has provisionally found that, when placing digital […]
TV streaming specialist Roku has launched the first stage of its partnership with Currys Connected Media, the retail media network from the tech retailer, to run Connected TV (CTV) video ads on its platform. In a first-of-its-kind partnership for Roku UK, Currys and its partner brands will be able to access Roku Media ad inventory, […]
LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has launched Native Screensaver Ads, a full-screen advertising experience that activates across the Home Screen, LG Channels and Content Store on LG Smart TVs. This ad format capitalises on idle screen time, turning what may be perceived as a period of downtime into […]
FuboTV, the sports-first live TV streaming platform, is further enhancing its ad inventory with a new proprietary Connected TV (CTV) ad format, The Triple Play. Available in the coming days, The Triple Play will launch sponsored by a major US retailer’s back-to-school campaign, providing the brand complete share of voice on Fubo’s home screen. The […]
Kantar, the marketing insights and analytics company, has found that marketer confidence in X (formerly Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust. The findings are included in Kantar’s Media Reactions 2024 report, an annual study exploring the evolving media landscape. The study, […]
Precise TV, the contextual video company driving business outcomes for brands, and Giraffe Insights, a kids, youth and family research agency, has released its second annual Precise Advertiser Report: Teens & Youth (PARTY), providing COPPA-compliant audience insights for parents and teens aged 13-17 in the US. “Our findings support the influx of TV dollars flowing […]
The Australian entertainment subscription market, which includes video, music and game services, grew by 5 per cent to 52.3 million services in the 12 months to June 2024, despite cost-of-living pressures and services’ increasing focus on profitability, according to new research by emerging technology analyst firm Telsyte. The Telsyte Australian Subscription Entertainment Study 2024 found […]
A study from Juniper Research, the specialist in technology markets, forecasts that the global AdTech market will grow by 60 per cent over the next five years, with AdTech platforms anticipated to generate $27 billion (€24.4bn) in 2024, and $43.5 billion by 2029. The study identified the need to improve audience targeting to increase ad […]