The Digital Advertising Alliance (DAA) has released new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers and CTV companies use the ubiquitous AdChoices Icon to provide consumers with information and control around interest-based advertising on CTV devices. This new AdChoices supplement […]

Warner Bros Discovery and Charter Communications have announced what they describe as a “groundbreaking”, multi-year distribution partnership that re-imagines the future of video by fully integrating linear video and streaming services. They say that with this early renewal, the agreement further evolves the video ecosystem with more value and flexibility in video bundles, deeper libraries […]

Proximic by Comscore, a division of Comscore and a provider of audience and content targeting solutions for programmatic activation, has released its inaugural State of Privacy in Advertising report. The report compiles industry-wide survey research, delving into the current and anticipated impacts of rapidly evolving data privacy laws in the digital advertising landscape. The report […]

FreeWheel, the technology platform for the TV industry, has announced the results of its work powering the advertising of the 2024 Paris Olympics. Throughout the event, FreeWheel served a record number of ads and programmatic impressions for a live event, enabling NBCUniversal to further open inventory to new advertisers, with an increase in the number […]

Teads and Whale TV have announced the expansion of their partnership in Europe to collaborate on the monetisation of Connected TV (CTV) Native Display Inventory on Whale TV models. Whale TV partnered with 400+ TV brands to date, and its Whale TV OS currently powers 41.1 million monthly active TVs. Teads and Whale TV expand […]

Sky Media, the advertising arm of Sky, has announced that UpCircle, the UK-based sustainable skincare brand, is to launch its first TV campaign. This milestone follows UpCircle winning £250,000 of media as part of the 2023 Sky Zero Footprint Fund, a £2 million initiative amplifying brands that are making a positive impact on the planet. […]

LG Ad Solutions has announced the launch of Innovation Labs, a division that is says will focus on “developing breakthrough technologies that drive leapfrog innovations in CTV advertising, content personalisation, and hyper-customisation for viewers”.   Under the leadership of Chief Technology Officer Dave Rudnick, the Innovation Labs will develop new technologies and methodologies to enhance […]

MediaKind, a specialist in media technology services and solutions, has announced a strategic partnership with ThinkAnalytics, bringing advanced AI-powered content discovery and advertising solutions to MediaFirst TV Platform customers. The integration of the Think360 suite will enhance MediaFirst’s existing core recommendation engine, with AI-driven functionalities. Some of the world’s biggest service providers will now benefit […]

KERV, a specialist in video analysis, performance and monetisation, has announced a strategic partnership with VIZIO to expand its interactive and shoppable connected TV (CTV) advertising capabilities. The partnership aims to create more engaging experiences for viewers, and help brands shorten the path to purchase while building brand awareness, intent and loyalty on CTV. “We’re […]

Channel 4 and Yospace, the dynamic ad insertion specialist, have extended their multi-year partnership, taking them to over ten years of collaboration. The partnership will see Yospace help the broadcaster grow its digital advertising business further as it targets becoming a digital-first public service streamer by 2030. Yospace’s server-side ad insertion (SSAI) technology plays a […]