Adverts by new-to-TV businesses are getting better and more effective, according to research from System1 and ITV. Break Through, a report into how ‘new-to-TV’ businesses can most effectively take advantage of TV advertising, analysed 500 adverts from 169 businesses that had advertised on ITV. All the ads aired between 2020 and 2024, and none of […]
Integral Ad Science (Nasdaq: IAS), the media measurement and optimisation platform, has announced that it will now offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory. IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety & suitability […]
Yahoo DSP has announced a new integration that enables advertisers who leverage Snowflake Data Clean Rooms to seamlessly onboard their data onto the Yahoo DSP — unlocking the ability to match the data against Yahoo ConnectID and create personalised campaigns, leading to improved targeting and campaign performance. By making Yahoo ConnectID compatible with Snowflake Data […]
Vizio has announced an expanded partnership with Fox Entertainment, which is leveraging VIZIO’s full suite of ad storytelling capabilities to support the launch of its new lifeguard action series, Rescue: HI-Surf, which airs in the US on Fox. The experience begins on Vizio’s Home Screen, where millions of viewers will be greeted with custom creative […]
Barb, the industry’s standard for understanding what people watch, has upgraded its pre-campaign planning tool, Advanced Campaign Hub. This upgrade enables advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix. Prime Video (including Freevee) has been included in the Advanced Campaign Hub since June. […]
Depending on the type of programming being consumed, it’s not unlikely that you’ll spot a gambling-related ad on at least one occasion through a block of ads. While it might be a little less unlikely or frequent on terrestrial TV than when watching sports, it will still happen. All of the biggest brands will continue […]
Digiseg, an audience data company, and PubMatic, the independent technology company delivering a digital advertising supply chain, have announced the launch of IP-based data integration across Europe. PubMatic is the first supply-side platform (SSP) to integrate Digiseg’s household characteristics data in the region, marking a step forward for media buyers seeking targeting solutions based on […]
ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) to consider TV advertising. An AI-created advert by Swansea based travel company Travel House (pictured), which has branches across South Wales, will launch on September […]
tvScientific, the performance advertising platform for connected TV (CTV), has released a study which finds that 60 per cent of marketers agree they feel more pressure to show outcomes and return on ad spend (ROAS) from holiday campaigns this year – with 70 per cent agreeing that improved brand awareness and increased sales are important […]
DAZN, the sports streaming platform sports, and Bitpanda, the European crypto broker, have announced a multi-market partnership. This collaboration spans five European markets: Germany, Austria, Switzerland, Italy and France and aims to engage DAZN’s audience through high-visibility advertising and sponsorships across premium DAZN rights. The partnership will see DAZN and Bitpanda work together across top […]