The Connected TV (CTV) video streaming industry in the US operates a massive data-driven surveillance apparatus that has transformed the television set into a sophisticated monitoring, tracking and targeting device, according to a new report from lobbying group the Center for Digital Democracy (CDD). How TV Watches Us: Commercial Surveillance in the Streaming Era documents how CTV […]

DirecTV Advertising, a specialist in addressable advertising, has announced a partnership with LiveRamp, the data collaboration platform, to enable LiveRamp’s Authenticated Traffic Solution across DirecTV’s streaming platforms in the US. LiveRamp’s solution allows brand marketers to connect their first-party data with DirecTV’s deterministic user data, enabling deeper advertiser control for targeting and measurement across authenticated […]

Prime Video streaming service is set to increase the number of ads viewers see whilst using the streaming service if they don’t pay the extra £2.99/$3.99 fee to remove them. Amazon will roll out more adverts on the service early in the new year, according to a report in the FT. It’s unclear just how […]

Following the launch of TF1+ at the start of this year, TF1 group is taking its digital acceleration strategy to the next level with the unveiling of its advertising roadmap for the streaming space. In this era of digital marketing, advertisers are adopting ever more sophisticated strategies aimed at creating brand interactions throughout the consumer […]

Advertisers often express brand safety concerns around aligning their ads with traditional news content – like politics or the economy – even on trusted news sites. As a result, media platform Teads investigated whether advertising near traditional versus soft news content impacted attention, brand outcomes and perceptions. This comes at a critical time for advertisers, […]

Experian has announced that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes FreeWheel’s sell-and-buy-side programmatic advertising platforms, which provide premium inventory for digital and TV campaigns. With Experian Audiences available within FreeWheel, advertisers can access the data they need to create and activate targeted and […]

Nielsen, a specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Japan. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the launch in Japan means it will […]

LG Ad Solutions, in collaboration with MediaScience, has released a study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native and Mobile Video ads within a single campaign boosts key brand metrics and performance. The study revealed that brands […]

Walkers’ rework of its #CrispIN or #CrispOUT campaign has once again proved a hit according to System1, the testing platform for effective ads, demonstrating the power of audience familiarity as an effective TV ad and new product development strategy. The new creative scored a ‘Strong’ 4.6 Star Rating (long-term market share growth), alongside an ‘Exceptional’ […]

Channel 4 and Lloyds have teamed up once again for the return of Black in Business. This year, four successful Black owned-businesses will each be awarded £150,000 of TV advertising on Channel 4 – up from £100,000 per winner last year. The initiative aims to identify and empower four businesses ready to scale and grow […]