UK broadcast regulator Ofcom has published its decisions on a new broadcast licence for Channel 4, supporting its digital growth and securing public service broadcasting on the channel for a further ten years. Ofcom’s audience research shows that Channel 4 remains a valued part of the UK’s broadcasting landscape. It also continues to deliver content […]

In the fiercely competitive sports betting industry, advertising plays a vital role in gaining visibility and staying ahead of the competition. Whether it’s UK-based Gamstop sites known for their strict regulations or non-Gamstop betting sites that offer greater flexibility, enhanced gaming options, and attractive bonuses, evidenced in John Smith’s review, one thing remains consistent across […]

The growing number of smart TVs in Italy indicates a growing trend towards digital viewing habits. According to Lorenzo Sassoli de Bianchi, President of Italian TV audience research company Auditel, smart TVs (22.4 million) have furthered the lead over traditional TVs (21.2 million) in Italian households. Additionally, Italy has 48.9 million smartphones, 19.7 million desktop […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram Feed and Reels, expanding its suite of independent brand safety and suitability tools. This release will empower advertisers to proactively avoid content they deem unsuitable before their ads are […]

The Portuguese government has announced a gradual phasing out of advertising on RTP television channels, aiming for a completely ad-free public broadcaster by 2027. This decision, which has long been sought by private operators, is part of the government’s Action Plan for Social Communication that aims to address the challenges facing the public broadcaster. To […]

The digital advertising industry’s collaborative anti-fraud efforts have reduced losses due to Invalid Traffic (IVT), saving advertisers an estimated $10.8 billion (€9.8bn) in US display and video ad channels in 2023 – a 92 per cent reduction over the losses that would have occurred without those industry standards in place. Conducted by TAG in partnership […]

In an expanded partnership Instacart, the US grocery technology company, and Roku are providing valuable insights that consumer-packaged goods (CPG) advertisers need to connect with relevant audiences. With interactive ad formats, enhanced targeting capabilities and closed-loop measurement, these brands can now get more from their advertising efforts – whilst consumers are closer to personalised shopping […]

Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, Baby Boomers’ big digital shift. Boomers, defined for this report as adults born between 1946 and 1964 (ie those aged between 60 and 78 today), do not […]

bp pulse, one of the UK’s largest EV charging networks, is partnering with Sky Go, the streaming service for Sky customers, to enhance the electric vehicle charging experience. A new campaign, brought to life by Sky Media and Mindshare, features a 30-second TV commercial showcasing how bp pulse and Sky Go work together. The creative […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok’s newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets). […]