Innovid, an independent CTV advertising and measurement platform, and Alltold, a technology player building AI to understand bias, stereotypes, and inclusion in creative content, have announced the release of The State of Representation in CTV Advertising. Combining Innovid’s view of the streaming universe with Alltold’s Responsible AI technology, the report is an analysis on inclusivity […]

Nielsen, the specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Thailand. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in Thailand means it will now measure […]

Positive feelings towards 2024 Christmas ads are the highest since measurement began following a strong showing last year, according to data from Kantar. Over half (59 per cent) of people say they ‘love’ Christmas TV ads, up from 51 per cent in 2023. While 48 per cent of consumers last year were ‘really looking forward […]

In recent years, advertisers have called for unified campaign metrics across all platforms and media. The new SpotOn measurement reports profiled contacts, reach and frequency across different devices. Finland is one of the first countries in the world to successfully measure unified campaign metrics across all broadcast platforms. The SpotOn measurement incorporates advertising on broadcasters’ […]

In a challenge brought by AT&T Services, BBB National Programs’ National Advertising Division (NAD) has recommended Comcast Cable Communications, in connection with Comcast Business Internet discontinue its claim that “Comcast Business Internet has speeds up to 12x faster than Verizon, AT&T, and T-Mobile” in markets where AT&T offers a wired fibre product with speeds faster […]

Revry, the LGBTQ+ streaming network, has released its latest audience insights for the Quick Service Restaurant (QSR) and Fast Casual categories, from Revry’s LGBTQ+ Streaming Audience Insights, powered by Nielsen. These  findings offer an in-depth look at how LGBTQ+ consumers engage with brands in the fast food and fast casual dining sectors, underscoring the importance […]

DoubleVerify (DV), the software platform for digital media measurement, has announced a new integration with Spotify to authenticate media quality on the platform. This release enables advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through Spotify’s self-serve advertising platform, Spotify Ads Manager. “DoubleVerify is driven to ensure media spend is protected […]

The FreeWheel Video Marketplace Report (VMR) – based on aggregated data from FreeWheel, an advertising technology platform in Europe – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. With FreeWheel’s extensive coverage and capabilities in Europe and the US, the data set included in this report […]

Lenovo has been named an Official FIFA Technology Partner – FIFA’s top tier sponsorship category – in a deal that includes the FIFA World Cup 2026 in Canada, Mexico and the US, and the FIFA Women’s World Cup 2027 in Brazil. The two tournaments will provide a platform for Lenovo to further grow its global […]

DoubleVerify (DV), the software platform for digital media measurement, data and analytics, has announced the launch of its News Accelerator programme. The initiative aims to further align DV’s product innovation with the needs of the news industry, and encourage advertiser spending on news and journalism. Key components include the introduction of DV News Plus, a […]