UK advertising recorded £10 billion (€11.9bn) spend during the second quarter of 2024, marking a 13.4 per cent increase, according to the latest Advertising Association/WARC Expenditure Report. This was just over four percentage points (pp) ahead of forecast owing to stronger-than-expected digital growth and the relatively weak comparable results for 2023. The latest figures now […]
Video software company, Synamedia, has announced that Ayozat, thc UK technology and compute company with a strong presence in media, has chosen Synamedia Iris for integrated advertising campaign management, decisioning, and reporting for its live and on-demand streaming service, Ayozat Stream. Using Synamedia Iris, Ayozat can now unlock new monetisation opportunities while serving viewers more […]
GroupM, the WPP buying agency, says it has “exceeded” its goal to double the annual media spend on women’s sports programming. It had announced its intention to double its spend in the area earlier this year, in connection to the NCAA women’s college basketball tournament, which drew record-breaking ratings. Now it says it past that […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 million (€104.7m) in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike, AT&T and Michelob Ultra, benefited significantly from soaring social media […]
From July 2025 onwards, the multi-channel marketer IP Österreich will become part of RTL AdAlliance, the international advertising sales house of RTL Group. IP Österreich will merge its full portfolio with RTL AdAlliance. In addition, advertising clients will gain access to the advertising inventory of many European media brands and the premium content of the […]
Kargo, a specialist in creating breakthrough omnichannel ad solutions for the world’s top brands, is partnering with Samba TV, a provider of TV technology for audience data and omniscreen measurement. The partnership will enable advertisers to target, measure and optimise reach and frequency across mobile and connected TV (CTV) environments with greater precision. This collaboration […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital, has announced that LG Ad Solutions is the latest industry leader to join its Harmony initiative to optimise advertising at the infrastructure level. Earlier in 2024, Innovid launched Harmony to bring together industry leaders […]
Streaming subscriptions with ads continue to show strong growth in Norway during autumn 2024. The low price seems to appeal to an increasing number of households, both in Norway and across the Nordic region, according to research from Mediavision. Nearly 600,000 households in Norway report having at least one paid streaming subscription with ads – […]
Parks Associates’ research finds US consumers are increasingly adopting ad-based video streaming service packages in order to save money on subscription fees. Ad-Based Streaming: Consumer Demand & Engagement, a study of 8,000 US internet households, examines why ad-based services are experiencing a surge in adoption, which services are the most popular, and household sentiment towards […]
According to VAUNET’s annual autumn forecast, the total revenue from audio and audiovisual media in Germany in 2024 is projected to rise by 4.3 per cent, totalling €16 billion (2023: €15.3 billion). This growth is primarily driven by subscriptions and advertising revenues in the audio and video streaming segments. At least single-digit percentage growth is […]