Brightcove, the streaming technology company, has announced the launch of Marketing Insights, a new offering within the company’s video insights and analytics platform. Marketing Insights provides advanced insights and video campaign measurement data so marketers can optimise their content marketing strategies by directly measuring the business impact of video content. “Video continues to be one […]
Utiq, the European AdTech company, has officially entered the Austrian market in collaboration with telco A1. The partnership brings Utiq’s people-first Authentic Consent Service to A1’s user base, facilitating more relevant digital marketing experiences between brands, publishers and people. The Service enhances data privacy, giving consumers control and choice over their consent, whilst offering advertisers […]
Since television advertising became such an effective medium to reach a wide audience, this method of advertising became highly popular in the online casino industry within the UK alone. Because of the growing competition to lure players with the growth of digital gambling, this has led to the creation of some noteworthy casino ads. These […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of IAS Curation with Google Ad Manager. IAS will now offer programmatic buyers a deal-based enrichment pathway designed to curate inventory at the source that meets the benchmarks for advertisers across context, brand safety and viewability while driving better performance, at […]
Deezer, the global music platform, has signed DAX, the advertising exchange from Global, as its exclusive ad sales partner in the US for audio advertising. Advertisers in the US will now be able to connect with millions of music fans on Deezer, while utilizing DAX’s smart targeting and effectiveness tools. Mazen Abdallah, VP of Brand […]
Paramount Global is facing a class action suit alleging it violated user privacy by tracking and sharing subscribers’ viewing history with Meta and TikTok for targeted advertising purposes. Filed in California federal court, the claim seeks at least $5 million in damages. The lawsuit claims that Paramount broke the Video Privacy Protection Act (VPPA), a […]
The latest TV Key Facts report from RTL AdAlliance, the international sales house of RTL Group, highlights the synergies between technology and human creativity in the evolving advertising landscape. Despite the growing influence of digital platforms, television maintains its strength, adapting to new technologies while preserving its unique ability to connect with audiences. In this […]
System1, the Creative Effectiveness Platform, has unwrapped the first 5-Star Christmas ad of the season from M&S Food, which is set to air on November 5th. Their Christmas brand mascot Fairy has once again won the attention of audiences and scored the maximum on Test Your Ad with 5.9-Stars, just like she did in 2023. […]
Today’s television screen makes it possible to watch your favourite shows and revolutionise millions of viewers’ perspectives towards gambling. Television has supported the growth of the gambling sector over the years and enhanced how people comprehend and engage with it. The increased number of programmes on gambling advertisements changed the perception of gambling. Let’s try […]
Consumer electronics and home appliance brand, Hisense, has been named as the first Official Partner of the new FIFA Club World Cup. The announcement continues the brand’s strong affinity with sports sponsorship following its global partnership for two consecutive FIFA World Cups and three UEFA European Championships. The new FIFA Club World Cup 2025 will […]