Adlook, a brand growth platform and a RTB House Group company, is teaming up with FreeWheel, the technology platform for the premium video advertising industry, to grant marketers access to top-tier Connected TV (CTV) and Online Video (OLV) inventory. Through combining Adlook’s Deep Learning bidder with FreeWheel’s premium supply, marketers can streamline campaign efficiency and […]

FuboTV, the sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalised and dynamic experiences, including transactional and gamified ad formats, are part of Fubo’s ongoing commitment to ad innovation and overall strategy to connect, interact with and convert […]

John Lewis’ new Christmas ad is firmly in their tradition of heart-warming storytelling, and the decision to put stores front-and-centre has made for their most effective and recognisable ad this decade. That’s the verdict of the real life consumers who saw the ad on System1’s Test Your Ad platform. The 4.6-Star Rating (on a 5.9-Star […]

Television advertising has long been a powerful tool in influencing consumer behaviour, especially in industries like gaming. For the gambling sector, TV ads serve as a crucial medium to connect with players. However, regulatory constraints have been introduced to encourage responsible promotional practices, particularly for gambling sites registered under the UK’s self-exclusion scheme, GamStop. These […]

Bitmovin, a provider of video streaming solutions, has announced the launch of Bitmovin’s AI Contextual Advertising that combines the Bitmovin Playback Solution and Bitmovin’s Encoding to provide hyper-personalised adverts for audiences based on the content they are viewing. Bitmovin’s AI Contextual Advertising optimises ad placement for users based on a machine learning model that extracts […]

On the two-year anniversary of its ad tier launch, Netflix has announced the plan now reaches 70 million monthly active users globally. The ad tier now accounts for more than 50 per cent of new sign-ups in the territories where it is available. The company has added more than 35 million subscribers over the past […]

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for advertisers to reevaluate traditional TV models and re-centre the consumer in the CTV conversation. Change the way you CTV offers new and unique data from actual consumer TV behaviour, paired with buy-side qualitative insights, that attempts […]

Restrictions on betting ads are increasingly becoming “the norm” across Europe in response to public health concerns, according to a report from gambling charity GambleAware. But advertising was left out of a white paper on gambling regulation published by the previous government in 2023 and Labour has yet to specify its plans. GambleAware claims UK […]

The latest Test Your Ad data from System1 reveals that the UK is anticipating a ‘Golden’ Christmas, with high levels of happiness driving standout results. Six major brands – Aldi, Sainsbury’s, Lidl, Cadbury, Amazon and M&S Food – have already achieved the top Test Your Ad score of 5.9 Stars. Amongst the latest releases is a […]

Making Science, a digital transformation company, has launched its ad-machina technology for Meta. This end-to-end solution, designed to manage creative assets in advertising campaigns, allows companies to automatically create, activate, measure, and optimise their ads at scale using generative AI. In turn, ad-machina removes hurdles in traditional creative development by using generative AI by scaling […]