Transmit, a technology platform offering advanced advertising solutions, and Wurl, a specialist in the Connected TV (CTV) industry, have announced a strategic partnership to bring Transmit’s in-stream ad formats to FAST channels in the Wurl ecosystem. The in-stream ad formats will allow FAST channels to create incremental inventory and revenue without disrupting the viewer experience, […]

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that captures the growth, usage, and adoption of this medium. This latest report is part of a series that has tracked the growth of addressable TV advertising over the last […]

Following his participation on a panel at the British Screen Forum in London on ‘Where Next For VoD’, Ewan Douglas, Head of Nations/Regions Sales at UK commercial PSB Channel 4 has shared some thoughts on the opportunities for advertisers and broadcasters in the streaming age, admitting he has never been more optimistic about the vital […]

Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, through entertaining and emotive campaigns that have ignited the Christmas feel-good factor. Cadbury’s Secret Santa ad topped this year’s selection, performing especially well on brand difference and meaningfulness, showing that re-using ideas can pay dividends. There was […]

Vizio’s Inscape, a provider of currency-grade smart TV data, and TV outcomes company EDO have announced an extension of their longstanding strategic data partnership. This new, multi-year agreement between EDO and Inscape reinforces EDO’s commitment to using high-fidelity data to help clients optimise linear and streaming TV ad effectiveness. EDO leverages real-time consumer behavioural signals […]

Integral Ad Science (IAS) has released its fifth annual Industry Pulse Report, revealing trends that it predicts will shape digital media in 2025 and the biggest challenges on the industry’s horizon. Conducted in partnership with YouGov, the survey leverages 250+ US advertisers, agencies, publishers and platforms, providing key insights surrounding the adtech landscape, the growth […]

On November 21st, TV companies worldwide will unite to celebrate World Television Day, a reminder of the powerful role multiplatform TV plays in society. Established by the United Nations, this annual occasion emphasises television as a vital medium for information, communication, and entertainment. Each year, egta, the international trade body of multiplatform TV and audio […]

A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands can achieve positive business effects from focusing on relevance, and provides a framework for creating content and ads that are culturally and personally relevant to consumers […]

AudienceXpress, a Comcast company and video media sales house, has announced its exclusive partnership with Fox Corporation’s ad-supported streaming service, Tubi, following its summer launch in the UK market. As part of this strategic partnership, AudienceXpress will utilise its expertise in the CTV space, its understanding of the UK and European markets, and its technology […]

Mediaocean, the mission-critical platform for omnichannel advertising, has unveiled insights from its latest TechValidate survey. The findings outline requirements for a transformative approach to ad verification with 87 per cent of marketers indicating a need to restore trust between buyers and sellers.  As the market shifts following Oracle’s exit from the advertising space and deprecating […]