Alcatel-Lucent is introducing a new advertising delivery solution for IPTV networks that can enhance the TV ad model by enabling service providers to distribute ads to distinct groups of consumers. Alcatel-Lucent’s Targeted and Interactive IPTV Advertising Solution is designed to increase IPTV revenue by making it possible for advertisers to reach the most attractive potential […]
Aim-listed Phorm, the internet advertising group that announced a tie up with BT this week, made an pre-tax loss of £13.7m (E17.2m) for the first half of 2008, an increase of 52 per cent from the loss of £9.1m in the same period in 2007. However, in spite of the losses, Phorm still has a […]
Verizon Communications, Time Warner Cable and AT&T have all told a Senate Commerce Committee that they support an opt-in system for targeted online advertising and pledged to hold to basic best practices.Opting in means that companies that want to track Web surfers' movements and use that data to target ads to them must get their […]
BT is about to start further trials of a controversial internet advertising technology. The Phorm Webwise system watches what people do online and shows adverts tuned to their interests. From 30 September, a sample of BT’s customers will be invited to "opt in" to a trial of the technology. Early trials ran without the consent […]
The credit crisis has hit the online and media industries as research shows that Internet advertising is facing a slowdown after five years of steady growth. Budget cuts and excess inventory are expected to push the market for online display advertising into decline in the third quarter according to research by Enders Analysis. Growth rates […]
BT Vision is to keep its children's channels ad free after its research reveals a majority of parents want ads banned from children's TV programming
Turner Broadcasting has become the first broadcaster to strike a deal with MiCard to create an interactive loyalty card scheme for lads channel Nuts TV, MiCard is a viewer relationship management (VRM) scheme with the infrastructure to create a Nuts TV branded loyalty environment called "Nuts Loyalty". This is the first time that a third […]
Market research by industry analyst, Redshift Research, on behalf of Oxygen8 Communications, has found that major UK brands are still failing to monetise their digital The research finds that whilst consumers are interested in accessing more services from organisations on their mobile phones, corporates and media companies are failing to make the most of digital […]
Elections '08 On Demand, lets people watch videos whenever they want, much the way they can on YouTube or the Web sites of television networks. Depending on where they live, people can tune into the channel to see an infomercial for Barack Obama, coverage of the Democratic National Convention, or historical clips like Lyndon B. […]
There are plans to exploit the BBC’s full range of 15,000 separate music programmes, meaning the service could offer around 50,000 music audio tracks eventually and 3,000 hours of video content. It is understood that the public broadcaster’s commercial arm is working on launching a test version in November, with a full launch expected in […]