Advanced Television

Advertising

CNMC fines DAZN for untagged ad

CNMC, the Spanish regulatory body, has fined sports streaming platform DAZN €182,531 for showing an advert without a specific ad tag. The legal breach happened during a football match between Barcelona and Real Madrid in October 2023 on the DAZN La Liga channel which has nationwide coverage. The streaming platform aired an advert without including […]

January 17, 2025From David Del Valle in Madrid

Report: Media in 2025 driven by algorithms

WARC’s latest forecasts show that global advertising spend surpassed $1 trillion (€0.97tn) for the first time in 2024, and is expected to grow 10.7 per cent this year, to a total of $1.08 trillion. Global ad spend has more than doubled over the last decade, growing 2.8x faster than global economic output since 2014, with […]

January 16, 2025

Study: Optimal balance between CTV, linear TV investments

LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has announced findings from a  study titled The Efficiency Curve. Conducted in partnership with iSpot, a cross-platform TV measurement company, the study demonstrates how optimising media investments across linear TV and Connected TV (CTV) can minimise waste and drive superior campaign outcomes, including improved […]

January 15, 2025

CMA to probe Google’s search services

The UK’s Competition and Markets Authority (CMA) has launched its first strategic market status (SMS) designation investigation under the new digital markets competition regime which came into force on January 1st 2025. The investigation will assess Google’s position in search and search advertising services and how this impacts consumers and businesses including advertisers, news publishers, […]

January 14, 2025By Colin Mann

T-Mobile acquires Vistar Media

T-Mobile has entered into a definitive agreement to acquire Vistar Media, a provider of technology solutions for digital-out-of-home (DOOH) advertisements. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s capabilities. This includes its intelligent marketplace and technology solutions for buying, selling and managing media campaigns across a global network of more than […]

January 14, 2025

Magnite powers advertising on FIFA+

Magnite, the independent sell-side advertising company, has announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on the FIFA+ streaming platform across North America, EMEA, LatAm and APAC. FIFA+ will leverage Magnite’s product suite including Magnite Streaming, SpringServe and Magnite DV+, to monetise their content on a global scale […]

January 14, 2025

Report: Advertising ecosystem evolving rapidly

Mediaocean, a partner for omnichannel advertising, has released the findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviours. The report highlights key findings, including the rise of generative AI as the top consumer trend, marketers’ increased investments in automation, and the continued prioritisation […]

January 13, 2025

Disney: 157m global MAU for streaming ad-tiers

Disney Advertising, a subsidiary of The Walt Disney Company, has shared its estimated global and domestic ad-supported monthly active users (MAU) numbers, cumulative across its streaming portfolio, and its detailed calculation methodology. At CES, President of Global Advertising, Rita Ferro, revealed that the company’s ad-supported monthly active users have reached an estimated 157 million globally, […]

January 9, 2025

Report: Ad revenue for non-gaming apps up 116% YoY

Liftoff’s 2025 Non-Gaming Ad Monetisation Trends Report reveals ad revenue for non-gaming apps has doubled year-on-year, growing by 116 per cent. For entertainment apps specifically, revenue growth has nearly tripled as entertainment publishers embrace ad monetisation alongside paid subscriptions. Liftoff’s report is based on data from the Vungle Exchange, from 159 billion ad impressions and […]

January 9, 2025

CTS, Mediaocean expand partnership

Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a partner for omnichannel advertising, have announced an expansion of their partnership. Building upon their previous integrations, the companies are set to deliver bi-directional integration between their platforms.   Anticipated to launch in Q2 2025, this integration […]

January 8, 2025