Rovi Corporation has announced the Rovi Smart TV Field Trial, an initiative created to explore new and emerging advertising opportunities on television and other devices connected to the Internet. The programme enables companies to test campaigns across a wide variety of platforms including TVs, Blu-Ray Players and other devices. By participating, the companies will not […]

Disney has unveiled a new marketing division, Disney Media+ to leverage its brand properties through commercial partnerships. The London-based division will serve as a single point of contact between potential brand partners and all areas of the Disney business to develop integrated marketing plans across multiple platforms. Disney outlined three major opportunities for brand partnerships […]

It is critical that online advertisers independently track the efficacy of the billions being spent on Internet advertising, according to Anthony Rushton, co-founder of Telemetry. Commenting on the release of figures that reveal that the value of online advertising broke the £4 billion barrier in 2010, Rushton pointed out that the main sector of growth […]

Display ad specialist Collective has bought video ad network WebTV Enterprise. The deal will give Collective, which partnered with Adobe and Omniture earlier this month to bolster its web analytics offering, access to WebTV’s 25 million-strong premium network, with revenues coming primarily from broadcast. Joe Apprendi, CEO of Collective, said, “Unlike most video networks, WebTV’s […]

The more things change the more they stay the same? Is this the lesson of the last few years and the TV advertising market? For many years now niche channels have tried to deliver specialist audiences that have a higher value to advertisers than a mixed, mass audience. The results have been decidedly mixed. The […]

Google is enlisting Hollywood stars to supply original content for YouTube. It has been making the rounds of Hollywood’s biggest talent agencies, outlining plans to create a network of channels based around specific themes or niches, such as fashion, food and video games. It is offering stars cash advances against future advertising revenues in return […]

Motive Television’s subsidiary Adecq Digital (TV Anytime) has filed for a new patent for its Bestv technology. The patent, filed in Spain on February 11th but with plans to be extended throughout the EU, allows for “Ad Insertion Solution in a Push Environment”, says Motive. A statement from Motive says: “This highly developed technology enables […]

NDS is working with DirecTV, the US DTH prvider, to deliver addressable advertising insertion technology and enhanced audience measurement capabilities on the platform. NDS will deliver key elements of its NDS Dynamic suite of advanced advertising solutions including local DVR video ad insertion and advertising audience measurement capabilities. The NDS Dynamic components delivered to DirecTV […]