Digital advertising in the US will exceed ads in newspapers for the first time in 2010, according to researcher eMarketer. Online advertising spending will finish the year with a 13.9 per cent increase to $25.8 billion compared with an 8.2 per cent decline to $22.8 billion for print newspaper ads. “This is a tipping point,” […]
As expected, Ofcom has confirmed that product placement will be allowed on UK television from the end of February. The media regulator has published a set of rules that will govern how products can be promoted as part of a revised broadcasting code following a consultation with the industry. Ofcom’s new rules “will enable commercial […]
Polish telco Netia has commenced a trial IPTV services in the cities of Wroclaw and Torun. The trials are e available to around 25,000 households. Netia is also testing VDSL2 technology, and hopes to offer speeds of up to 50 Mbps using VDSL2, and up to 100 Mbps over its Ethernet network. The base package […]
Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research suggests that owning a DVR does not influence the demand for advertised products despite its ad-skipping feature. It appears that, only a small percentage of ads were fast-forwarded by DVR users who participated in the […]
Following their tough fight over football TV rights, which has gone as far as involving Courts actions, Mediapro, the main shareholder in the commercial TV channel La Sexta and owner of pay TV channel Gol TV, and Prisa, owner of pay TV channel Canal Plus, are again the main figures in a fierce battle to […]
Further to the announcement that Ofcom is set to give final approval to product placement to come into force in February 2011, Visionradio is preparing to revisit its ‘easy2 TV’ Interactive Advertising system developed initially as a concept in 2008. “TV is one of the best mediums for creating a desire for a product or […]
Many of Britain’s top TV programmes could feature product placement within months. The move allowing programme-makers to take payment to promote products within their show – a British television first – is set to be given final approval by media regulator Ofcom this week and come into force from February. Many industry experts suggest there […]
Leslie Moonves, CBS CEO, says the network is in no hurry to see its content on new OTT platforms like Google TV or Netflix. “People want our content. We’re going to be paid. We’re going to take our time making the right decision,” he told the annual UBS Global Media and Communications Conference. Moonves referred […]
Canada’s Cogeco Cable has entered into agreements with INVIDI Technologies and Channel Zero to trial the INVIDI Advatar addressable targeted advertising system with TV broadcaster CHCH. The Advatar system enables television advertisers to deliver tailored messaging to individual households during a commercial break. This technology uses public domain demographic information to accurately pinpoint consumer needs […]
Warner Brothers is the first advertiser to launch a video-on-demand campaign on ITV’s catch-up player that uses a new interactive VOD format. The broadcaster has launched an ad format called Video Player-Ad API Definition (VPAID), developed by the IAB. The format has been designed to keep viewers within the ITV Player when they interact with […]